- SoFi launches “SoFi Crypto,” enabling customers to buy, sell and hold dozens of tokens (including Bitcoin, Ethereum and Solana) directly inside the SoFi app via a phased rollout that starts today. Business Wire
- The company says it is the first and only nationally chartered, FDIC‑insured U.S. bank to offer consumer crypto trading, with bank‑grade compliance and security. Business Wire
- Regulatory tailwinds: CEO Anthony Noto points to OCC clarity from spring 2025 and the new federal stablecoin law (the GENIUS Act) as catalysts for reentering crypto. Reuters
- What’s next: SoFi says it plans a USD‑pegged stablecoin and deeper blockchain integrations across payments, lending and infrastructure; Barron’s reports the stablecoin could arrive by year‑end 2025. Business Wire
What happened
SoFi Technologies (NASDAQ: SOFI) today unveiled SoFi Crypto, restoring in‑app crypto trading for its members after a two‑year pause. The phased rollout starts immediately and will expand over the coming weeks. Members can purchase crypto straight from their SoFi Checking or Savings balance and manage digital assets alongside banking, lending and investing in one app. Business Wire
SoFi frames the product as “bank‑grade” in compliance, security and oversight, noting the app will offer education and step‑by‑step guidance for first‑time buyers. The company also highlights that crypto assets aren’t FDIC‑ or SIPC‑insured and can be volatile. Business Wire
Reuters reports that SoFi is the first U.S. bank to launch consumer crypto trading and that institutional access is “right around the corner,” per CEO Anthony Noto. Reuters
Why it matters
Two things unlocked SoFi’s move:
- Regulatory clarity. In 2025, the OCC clarified that certain crypto services are permissible for federally chartered banks that meet safety and soundness standards. Occ
- Federal stablecoin framework. In July, the GENIUS Act became law, creating a national regime for payment stablecoins—removing key uncertainties for banks, fintechs and issuers. Congress
SoFi is leaning into that opening. It says today’s launch is step one in a broader plan that includes a SoFi USD stablecoin and blockchain‑powered money movement, building on its previously announced Lightspark partnership for remittances over the Bitcoin Lightning/UMA network. Business Wire
Stock market reaction (intraday)
As of 14:26 UTC (09:26 a.m. ET), SOFI traded around $30.54, up ~$2.34 (~8.3%) from the prior close.
What changes for SoFi customers
- In‑app access to “dozens” of coins at launch, including BTC, ETH, SOL; more supported assets may vary by jurisdiction. Business Wire
- Phased rollout begins today; all 12.6 million customers are expected to gain access before year‑end 2025, according to Yahoo Finance. Yahoo Finance
- Single‑wallet convenience: fund purchases directly from SoFi Checking or Savings, then keep uninvested cash earning interest in the bank account. Business Wire
- Education‑first UX and prominent risk disclosures that crypto is not FDIC/SIPC insured and may lose value. Business Wire
- Promotions: SoFi opened a waitlist today and is running a one‑Bitcoin sweepstakes for eligible members who join the waitlist by Nov. 30 and complete qualifying activity by Jan. 31, 2026. Business Wire
The strategic context
- Return to crypto after 2023 exit. SoFi shut down its previous crypto service in December 2023, migrating accounts to Blockchain.com amid charter‑related constraints. Today’s relaunch comes under bank supervision and a clearer legal framework. Yahoo Finance
- Expanding blockchain footprint. In August 2025, SoFi announced a Lightspark tie‑up to embed Lightning/UMA‑based international remittances in‑app—part of its “faster, cheaper” money‑movement thesis. Sofi
- Financial momentum. On Oct. 28, 2025, SoFi posted record Q3 revenue ($962M) and lifted its 2025 profit outlook (adj. EPS to $0.37), citing strength in capital‑light services. Sofi
- Investor outreach today. SoFi is slated to appear at the KBW Fintech Payments Conference this afternoon (1:55 p.m. ET), providing another venue to detail the crypto roadmap. Sofi
What experts and SoFi say
- “SoFi is the first bank in the U.S. to offer crypto trading and investing… institutional access is right around the corner,” CEO Anthony Noto told Reuters. Reuters
- The company calls the launch “a pivotal moment when banking meets crypto in one app,” emphasizing security, compliance and transparency. Business Wire
- Barron’s notes SoFi plans to release a USD stablecoin by year‑end 2025, and highlights SoFi’s raised full‑year guidance following strong Q3. Barron’s
Risks and safeguards to watch
- Regulatory evolution: While the GENIUS Act sets a baseline for stablecoins, agencies (OCC/FDIC) continue to update supervisory expectations for banks engaging in crypto activities. Investors should expect ongoing rulemaking and guidance. Congress
- Volatility & custody: SoFi underscores that crypto isn’t FDIC or SIPC insured and can suffer sharp drawdowns; custody, liquidity and operational risks must be managed prudently. Business Wire
What’s next for SOFI
- Product rollout cadence: Phased access to SoFi Crypto over the next several weeks, with feature expansion and possible institutional access later. Reuters
- Stablecoin launch & payments: A USD‑pegged stablecoin and broader blockchain integrations (remittances, lending collateralization, payments) are in development. Business Wire
- Investor check‑ins: Watch for commentary from today’s KBW appearance and subsequent investor events for timelines, assets list, and monetization details. Sofi
Disclosure: This article is for informational purposes only and does not constitute investment advice.
