SoFi stock today: SOFI ends 2025 lower as U.S. markets shut for New Year’s Day
1 January 2026
1 min read

SoFi stock today: SOFI ends 2025 lower as U.S. markets shut for New Year’s Day

NEW YORK, January 1, 2026, 06:03 ET — Market closed

  • SoFi shares last closed down 1.4% at $26.18 in the year’s final U.S. session.
  • U.S. stock markets are closed Thursday for New Year’s Day, with trading set to resume Friday.
  • Investors are watching early-January data and the next earnings window for fresh catalysts.

SoFi Technologies’ shares last closed down 1.4% at $26.18 on Dec. 31, ending the year on a softer note in the final U.S. trading session. Yahoo Finance

That matters now because markets are shut on Thursday, leaving investors to reset positions for 2026 without a fresh price signal until the reopening. In thin holiday conditions, small shifts in sentiment can translate into bigger moves for momentum-driven names.

SoFi has traded like a higher-beta stock — meaning it often swings more than the broader market — as investors have treated the fintech lender as a proxy for risk appetite and interest-rate expectations.

Wall Street’s major indexes finished the year lower in the final session, with holiday-thinned liquidity amplifying price moves, Reuters reported. “I do not expect that the last few days will have so much bearing on the performance of the next year,” said Giuseppe Sette, co-founder and president of Reflexivity. Reuters

SoFi traded between $26.08 and $26.90 in the session, and was off its $26.64 open by the close, according to market data.

A Form 4 filing showed director William A. Borden elected to defer part of his compensation into 670 deferred stock units, or DSUs — an equity award that tracks the value of a share and is paid out later under a company plan. Streetinsider

Moves in consumer-focused fintechs have also tracked broader risk-on and risk-off pulses, with investors weighing the outlook for credit demand, loan losses and funding costs as rate expectations reset into the new year.

For SoFi, the rate backdrop is central because it earns interest on loans while paying interest on funding such as deposits and other borrowing. That spread — often described as net interest margin, the gap between what a lender earns and what it pays — can widen or narrow as rates and competition shift.

Before the next session, investors will parse U.S. labor and growth signals for clues on the rate path, including weekly jobless claims and other scheduled releases, with the monthly jobs report due Jan. 9. Federal Reserve Bank of New York

The next big company-specific catalyst is earnings. Wall Street Horizon lists SoFi’s next report as an unconfirmed Jan. 26 date, based on historical reporting patterns, with investors expected to focus on loan growth, deposit trends, credit performance and any update to guidance. Wall Street Horizon

Stock Market Today

  • Ubisoft Shares Plunge After Loss Warning and Game Cancellations
    January 22, 2026, 5:28 AM EST. French video game giant Ubisoft saw its shares plunge by over 34% following a warning of a €1 billion operating loss in 2024. The firm cancelled development on six games, including a highly anticipated remake of 'Prince of Persia: The Sands of Time.' Ubisoft also plans organisational restructuring and cost cuts of €200 million amid continued financial difficulties. Trading was briefly halted Thursday after shares hit a record low of 4.46 euros. The drop marks the steepest loss since 2013, highlighting severe challenges in the broader gaming industry and Ubisoft's ongoing struggles to stabilize its business.
D-Wave Quantum stock today: QBTS on hold as New Year’s shutdown shifts focus to January catalysts
Previous Story

D-Wave Quantum stock today: QBTS on hold as New Year’s shutdown shifts focus to January catalysts

Nike stock jumps 4% after CEO Elliott Hill buys $1 million in shares as markets shut for New Year’s Day
Next Story

Nike stock jumps 4% after CEO Elliott Hill buys $1 million in shares as markets shut for New Year’s Day

Go toTop