SoFi Technologies, Inc. (NASDAQ: SOFI) ended the holiday-shortened Christmas Eve session in the green and then traded quietly in thin, post-close conditions. The bigger story for investors heading into “tomorrow” is the calendar: U.S. stock markets are closed on Thursday, Dec. 25, for Christmas Day, so the next full session is Friday, Dec. 26. [1]
Below is what happened with SOFI after the bell today (Dec. 24, 2025), the key headlines and filings surfacing today, and a practical checklist of what to watch before trading resumes.
SoFi stock today: the Christmas Eve recap
SOFI finished Wednesday, Dec. 24, 2025 at $27.48, up 1.07% on the day, after trading between $27.03 and $27.54. Volume was about 14.35 million shares, noticeably lighter than recent sessions—typical for an early close and holiday week. [2]
As of the latest after-hours update available at the time of writing, shares were still hovering around $27.48, with SoFi’s market capitalization around $34.3 billion.
Why volume looked “off”: Christmas Eve is an official early close at 1:00 p.m. ET for NYSE and Nasdaq, which compresses trading into a shorter window and usually reduces liquidity and depth in the order book. [3]
The market backdrop: stocks hit more records in a quiet holiday session
Today’s tape was broadly constructive for risk assets. U.S. stocks drifted higher again on the shortened day, with major indexes closing at or near record levels amid notably light trading volume. [4]
That matters for SOFI because the stock has behaved like a high-beta financial/fintech name in 2025: when sentiment and liquidity are supportive, SOFI can move faster than the market; when conditions tighten (rates, credit concerns, or risk-off), it can retrace quickly.
Today’s most concrete SOFI headline: a newly surfaced insider sale filing
A prominent SOFI-specific development circulating today is an insider transaction disclosure tied to Kelli Keough, an executive vice president (EVP) at SoFi.
What the Form 4 says
A Form 4 shows Keough sold 9,468 shares on Dec. 23, 2025 at a weighted average price of $27.1386 (with sales executed across a reported range). The filing also states the transaction was executed under a Rule 10b5-1 trading plan adopted July 30, 2025, and lists post-transaction direct ownership of 312,948 shares. [5]
How investors usually interpret this
Insider sales can spook momentum traders, but 10b5-1 plan sales are often scheduled in advance and don’t necessarily signal a change in fundamentals. The more useful takeaway is context: whether sales are isolated, accelerating, or paired with buying and whether they coincide with major corporate events.
Context from another Keough filing still being discussed
Another Keough Form 4 filed earlier in the week (but still referenced in today’s coverage) shows RSU settlements on Dec. 15, 2025, and a share disposition on Dec. 16, 2025 to cover tax withholding—mechanics that are common around equity compensation vesting. [6]
The bigger forces still driving SOFI: crypto expansion and dilution math
Even though there wasn’t a major new SoFi press release dated today, investors are still digesting two high-impact themes from recent December headlines that continue to influence SOFI positioning.
1) SoFiUSD and SoFi’s renewed push into crypto infrastructure
SoFi recently launched SoFiUSD, a dollar-pegged stablecoin issued through SoFi Bank, and framed it as part of a broader crypto-enabled product strategy, including institutional settlement use cases and a wider consumer rollout later. [7]
Why it’s still moving the stock days later:
- It reinforces the market’s view of SoFi as more than a consumer lender—closer to a financial “super-app” plus infrastructure story.
- It puts SoFi back into the conversation alongside payments and crypto-adjacent names, which can impact the investor base and volatility profile.
- It introduces new regulatory and execution questions (stablecoin compliance, risk management, distribution), which can widen the range of analyst opinions.
2) The December equity offering and the ongoing “capital vs. dilution” debate
SoFi’s $1.5 billion common stock offering earlier this month remains a central part of the narrative because it changes the near-term math: more capital flexibility, but also dilution concerns and questions about capital planning.
The company disclosed an offering of 54,545,454 shares priced at $27.50 (gross proceeds of roughly $1.5B) and described intended uses including capital position and growth opportunities. [8]
Why it still matters heading into year-end:
- Some investors view the raise as opportunistic and balance-sheet positive; others focus on dilution and the message it sends about capital needs.
- The stock price often “gravitates” toward well-publicized financing levels, at least temporarily, as traders anchor to those reference points.
Analyst forecasts: where price targets sit heading into the next session
“Forecasts” for SOFI vary widely because analysts weigh very different scenarios for:
- Net interest income and funding costs
- Credit performance across lending products
- Fee-based growth from technology platform/infrastructure and financial services
- Crypto-related contributions and regulatory friction
One widely used aggregation shows an average analyst price target around $25.61, with a broad range between $11 and $45 (illustrating how split the Street can be on the long-term arc). [9]
Other aggregators cluster closer to where SOFI trades now—around the high-$20s—highlighting how sensitive targets are to the time horizon and assumptions. [10]
How to use this tonight (without overfitting):
Price targets matter less than what changed—upgrades/downgrades, revised earnings power, and commentary on funding/credit. On a holiday tape, even a single note can move the stock more than usual.
Important calendar note: there is no “market open tomorrow”
Because the user question hinges on “before the stock market opens tomorrow,” it’s worth being explicit:
- Thursday, Dec. 25, 2025: U.S. stock markets are closed (Christmas Day). [11]
- Markets reopen Friday, Dec. 26, 2025 on normal hours. [12]
- Today (Dec. 24) was an early close at 1:00 p.m. ET. [13]
That means the practical setup for SOFI is: two nights of headline risk (Wed night + Thu) before the next full liquidity window Friday.
What to watch before trading resumes on Friday Dec 26
1) Liquidity and spreads: treat after-hours prints carefully
After-hours on Christmas Eve is often a low-volume environment where single orders can create misleading “moves.” The most reliable signals come when normal liquidity returns Friday.
2) Any follow-through on insider-sale chatter
The Keough sale filing is small relative to total shares outstanding, but headlines can impact sentiment. Watch whether the story stays isolated—or whether it gets bundled with broader “insider selling” narratives into the open. [14]
3) Stablecoin and crypto storyline: momentum vs. scrutiny
SoFiUSD sparked enthusiasm, but the market will quickly shift from “launch news” to questions about:
- adoption and partner uptake
- how revenue is generated (and when)
- compliance and reserve management expectations
Coverage over the past week has framed this as a meaningful strategic expansion, which can keep SOFI sensitive to broader crypto-sector sentiment into year-end. [15]
4) “Santa Claus rally” dynamics can amplify moves
Seasonality isn’t destiny, but it can influence positioning. Market commentary today highlighted that Dec. 26 has historically been one of the more consistently positive days for the S&P 500—something traders often talk about into the reopen. [16]
5) Next earnings timing is still not officially locked in
Several market calendars currently estimate SoFi’s next earnings report around Jan. 26, 2026, but note that these dates can be algorithmic and subject to change until confirmed by the company. [17]
A quick checklist for SOFI investors tonight
- Know the schedule: markets are closed Dec. 25; next open is Dec. 26. [18]
- Anchor to today’s levels: $27.48 close, with $27.03–$27.54 as the day’s range. [19]
- Read the actual filing, not just the headline: Keough’s sale was disclosed via Form 4 and flagged as a 10b5-1 plan transaction. [20]
- Keep the “big” December catalysts in view: SoFiUSD (crypto expansion) and the $1.5B equity offering remain the dominant narrative drivers into year-end. [21]
Bottom line
SOFI ended the Christmas Eve session modestly higher and stayed steady after hours, but the next real test comes when markets reopen on Friday, Dec. 26, with normal liquidity returning. Between now and then, the headlines most likely to shape sentiment are the insider-sale filing chatter, continued digestion of the December equity offering, and whether the market keeps rewarding SoFi’s crypto/stablecoin expansion story.
This article is for informational purposes only and is not investment advice.
References
1. www.nasdaq.com, 2. stockanalysis.com, 3. www.nyse.com, 4. apnews.com, 5. www.sec.gov, 6. www.sec.gov, 7. www.barrons.com, 8. www.sec.gov, 9. stockanalysis.com, 10. www.barrons.com, 11. www.nasdaq.com, 12. www.barrons.com, 13. www.nyse.com, 14. www.sec.gov, 15. www.barrons.com, 16. www.marketwatch.com, 17. www.nasdaq.com, 18. www.nasdaq.com, 19. stockanalysis.com, 20. www.sec.gov, 21. www.barrons.com
