New York, Jan 13, 2026, 05:18 EST
- In the week ending Jan. 11, the strategy snapped up 13,627 bitcoin, spending roughly $1.25 billion.
- The company revealed the purchase was financed by stock sales executed through its at-the-market program.
- Strategy shares climbed roughly 3% in early premarket action while bitcoin stayed close to $92,000.
Shares of Strategy Inc climbed in early premarket trading Tuesday following the company’s announcement of a bitcoin purchase valued at about $1.25 billion, marking its largest acquisition since July. 1
The buy is key since Strategy now acts as a liquid, leveraged stand-in for bitcoin within U.S. equities. Every new purchase round gauges both the appetite for fresh demand and the level of dilution shareholders are willing to accept.
Strategy mainly finances itself via an “at-the-market” program, or ATM — a method allowing the company to sell shares gradually on the open market instead of unloading a large block all at once.
Strategy revealed in a U.S. securities filing on Monday that it purchased 13,627 bitcoin between Jan. 5 and Jan. 11, paying an average of $91,519 per coin, including fees. The company’s total bitcoin stash now stands at 687,410 coins, acquired for a combined $51.80 billion at an average cost of $75,353 each. 2
The company sold 6.8 million shares of its Class A common stock alongside 1.2 million shares of its Variable Rate Series A Perpetual Stretch Preferred Stock to finance the acquisition. It has roughly $10.3 billion left in capacity under its common-stock ATM as of Jan. 11. 3
Executive Chairman Michael Saylor announced the buy, noting that Strategy “has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin.” 4
Strategy shares gained roughly 3% in premarket action. Bitcoin edged up around 1.7%, hovering near $92,000. Coinbase rose about 1%, while bitcoin miners Marathon Digital and Riot Platforms jumped roughly 4% and 7%, respectively.
Strategy, which used to go by MicroStrategy, is raising funds for bitcoin purchases by selling both common stock and exchange-traded preferred shares. The preferred shares are listed on Nasdaq under tickers like STRC, STRF, STRK, and STRD, according to the filing.
On the retail front, efforts to simplify bitcoin storage are visible in hardware wallets aimed at newcomers. Dr. Douglas Bakkum, co-founder of the Swiss BitBox wallet, told 99Bitcoins, “this is never gonna be adopted if this is what you have to do for security.” 5
The model hinges heavily on two moving parts: bitcoin prices and capital availability. If bitcoin takes a sharp hit or demand for Strategy’s stock and preferred shares falters, it might have to curb purchases. That would push current holders toward greater dilution just to raise the same amount of cash.
