NEW YORK, Jan 13, 2026, 05:25 EST
- Strategy shares jumped roughly 3% in premarket trading following the announcement of a $1.25 billion bitcoin acquisition.
- A filing revealed the company purchased 13,627 bitcoins at an average price of $91,519 each, bringing its total holdings to 687,410 coins.
- About $1.25 billion in net proceeds from share sales under an at-the-market program financed the purchase.
Strategy shares jumped nearly 3% in premarket trading Tuesday following a disclosure that the company shelled out about $1.25 billion on bitcoin. This marks its largest purchase since July. 1
This buying is significant since the Nasdaq-listed company has turned into a high-beta stand-in for bitcoin among many equity investors, with its funding activities frequently moving the stock as much as bitcoin does.
Bitcoin climbed roughly 1.8% to near $92,135, providing a boost to Strategy’s trade following a volatile beginning to the year for crypto-linked assets.
Between Jan. 5 and Jan. 11, the strategy snapped up 13,627 bitcoin, spending a total of $1.247 billion—averaging $91,519 per coin, according to an SEC filing. That move pushed total bitcoin holdings to 687,410 as of Jan. 11. 2
The company reported spending roughly $51.80 billion in total on its bitcoin holdings, with an average cost of $75,353 per coin after fees and expenses. Valued at today’s prices, that stash would be worth around $63 billion.
Strategy raised roughly $1.25 billion in net proceeds by selling 6.83 million shares of its Class A common stock along with 1.19 million shares of its variable-rate Series A “stretch” preferred stock, according to the filing. The company used an at-the-market program, allowing it to sell shares gradually at current market prices instead of through a single fixed-price offering. 3
As of Jan. 11, Strategy still had roughly $10.3 billion left for common stock issuance under its ATM program, plus several billion more in capacity across various preferred-share lines, the company disclosed. 4
On Monday, the company posted on X, cutting straight to the point: “Strategy has acquired 13,627 BTC for ~$1.25 billion.” 5
Executive Chairman Michael Saylor hinted at the purchase before the filing, sharing a photo of the company’s bitcoin tracker with the caption “₿ig Orange,” Benzinga reported. 6
Strategy’s approach has sparked interest among several smaller firms aiming to build bitcoin treasuries, while miners like Marathon Digital and Riot Platforms continue to serve as the main operational bets on the crypto sector.
But the strategy hinges on the company’s continued success in raising cash on reasonable terms. A steep bitcoin decline or stronger investor resistance to share sales and preferred dividends could force Strategy into a difficult balancing act between acquiring more bitcoin and shielding current shareholders from dilution.
At the moment, the company’s routine reports zero in on just two figures: the number of coins added and the method of payment.
