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Perplexity AI

Perplexity AI: The $14B AI Answer Engine Challenging Google and ChatGPT

Perplexity AI: The $14B AI Answer Engine Challenging Google and ChatGPT

Perplexity AI launched its flagship search engine product on December 7, 2022, founded by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski. Its tech uses a retrieval+generation architecture that performs live web searches and generates answers with inline citations, with Sonar, a modified version of Meta’s Llama 3, as the default model and support for GPT-3.5-turbo, GPT-4-turbo, Claude and other engines. The platform provides concise, sourced answers, supports multimodal inputs such as images and code, allows file uploads, and includes an Internal Knowledge Search for Pro users with up to 500 private files. It operates on a freemium model
Apple’s Internal Talks on Acquiring Perplexity AI: Strategy, Reactions, and Implications

Apple’s Internal Talks on Acquiring Perplexity AI: Strategy, Reactions, and Implications

Apple mergers chief Adrian Perica and services lead Eddy Cue have met with Perplexity’s team multiple times to evaluate the technology, with no formal offer or bid discussed as of June 2025. Perplexity’s latest funding round closed in 2025 and valued the company at about $14 billion, making an Apple acquisition by far the largest deal in Apple’s history, surpassing Beats’ $3 billion purchase. Apple is reportedly considering acquiring Perplexity to bolster its AI talent and tech portfolio and to potentially offer its own AI-powered search engine. Perplexity AI was co-founded in 2022 by Aravind Srinivas and others as an
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