NEW YORK, June 27, 2026, 12:03 EDT
- Take-Two ended Friday’s session at $238.53, dropping 0.08%. The stock pulled back from a sharp swing earlier in the day, closing 2.2% higher than its lowest point.
- The stock dropped 0.3% from last week’s close. The Nasdaq Composite fell 4.6% during the week.
- Investors now look less at GTA VI’s $79.99 price and more at ongoing spending in GTA Online.
- U.S. trading picks up again Monday. Nasdaq will be closed July 3 for the observed Independence Day holiday.
U.S. stock markets didn’t open Saturday, so Take-Two Interactive Software, Inc. NASDAQ:TTWO had the weekend to digest a key week ahead of its Nov. 19 “Grand Theft Auto VI” launch. Pricing news landed, preorders started, but shares finished the week nearly unchanged.
Take-Two ended Friday at $238.53, slipping 0.08%. Shares started at $240.84 and moved between $241.10 and $233.40, with 6.49 million changing hands, according to company data.
Tape wasn’t quiet. The market finished Friday up 2.2% from its session low, with a high-low swing around 3.2% of Thursday’s close. Some dip buying came in, but bulls didn’t get a clear signal.
The stock slipped 0.3% for the week, finishing below its June 18 close of $239.28. That drop was smaller than losses for the Nasdaq Composite (INDEXNASDAQ:.IXIC), down 4.6%, and the S&P 500 (INDEXSP:.INX), down 2.0%, AP market data shows.
Take-Two is trading less like a general tech stock and more as a one-event play with a possible recurring revenue angle. GTA VI is the event here. What comes after its initial sales is the option markets are tacking on.
Rockstar set GTA VI at $79.99 for the standard version and $99.99 for the Ultimate Edition, keeping the Nov. 19 release date, Reuters said. NYU Stern professor Joost van Dreunen said “$80 a rounding error against the anticipation” and added GTA VI “widens the gap between the haves and the have-nots.” Reuters
Take-Two shares have moved around the $80 level over the last three sessions, but traders aren’t simply stepping in at that price. The stock dropped 2.83% on June 24, climbed 1.25% on June 25, then edged down 0.08% Friday. Volume on Friday was roughly 75% higher than the average over the previous four sessions.
Bank of America Corp. NYSE:BAC analyst Omar Dessouky bumped his target on Take-Two to $368 from $320, saying the next GTA Online could “monetize at least as well as Fortnite,” TheStreet reported. The firm now sees fiscal 2028 GTA Online bookings at roughly $2.2 billion, up about $900 million from its last estimate, according to the report. TheStreet
Online spending now matters more than shelf prices. Take-Two said recurrent consumer spending jumped 17% in fiscal 2026 and made up 78% of total net bookings. Digital deals online were 97% of fiscal 2026 net bookings.
BTIG’s Clark Lampen started coverage with a Buy and put the price target at $290. Lampen told Benzinga GTA VI may bring “a sustainable, multi-year improvement in earnings power.” He sees the release adding $10 a share in average earnings power from fiscal 2027 to 2029. Benzinga
Other price targets stayed near that mark following the pricing update. TipRanks showed Brian Pitz from BMO Capital at $285, Alicia Reese at Wedbush at $300, James Heaney at Jefferies at $300, Lampen at $290, Drew Crum from B. Riley at $300 and Doug Creutz at TD Cowen at $284.
Unit sales are still key. David Cole at DFC Intelligence gave GamesRadar+ a first-day sales call, mostly preorders, of “25 million.” Serkan Toto from Kantan Games told them “30 million units should be possible.” Van Dreunen added “per player spending will be higher.” GamesRadar+
Short week coming up for U.S. equities. The Nasdaq opens as usual at 9:30 a.m. and closes 4:00 p.m. ET, Monday to Thursday, but shuts down on Friday, July 3, for the Independence Day holiday.
