New York, January 30, 2026, 19:23 (EST) — After-hours
Take-Two Interactive Software, Inc. shares closed down 7.93% at $220.30 on Friday after opening at $237.67, and hit an intraday low of $211.13. About 9.1 million shares changed hands, according to the company’s investor website.
The selloff came as videogame stocks slid after Google rolled out an artificial-intelligence model dubbed “Project Genie” that can create interactive digital worlds from prompts. Take-Two was down about 10% in afternoon trade, while Roblox fell more than 12% and Unity Software slid 21%, Reuters reported. Joost van Dreunen at NYU Stern School of Business said AI-based design will create experiences “uniquely its own,” and Reuters noted the push comes as big-budget titles can take years and large sums to build. Reuters
In a blog post a day earlier, Google said Project Genie is rolling out to AI Ultra subscribers in the U.S. as an experimental prototype, powered by its Genie 3 “world model” that predicts how an environment changes as users act. It said the system generates the path ahead in real time and simulates physics and interactions, but flagged limits including 60-second generations and issues such as realism and control latency. blog.google
Investors will get a closer look at Take-Two’s own story next week. The company said it plans to report fiscal third-quarter results after the market close on Tuesday, Feb. 3, and will host a 4:30 p.m. Eastern conference call.
At its last quarterly update, Chairman and CEO Strauss Zelnick said Take-Two raised its fiscal 2026 net bookings outlook to $6.4 billion to $6.5 billion and projected net bookings of $1.55 billion to $1.60 billion for the quarter ended Dec. 31. The company defines net bookings as the net amount of products and services sold digitally or sold-in physically, including licensing fees and in-game advertising. It also said Rockstar Games will release Grand Theft Auto VI on Nov. 19, 2026.
That Nov. 19, 2026 date marked a second delay for the game; Take-Two had previously said it would launch on May 26, Reuters reported in November. Rockstar said “these extra months will allow us to finish the game with the level of polish,” and Wyatt Swanson at D.A. Davidson & Co said rushed games with flaws “often never recover” their sales potential. Reuters
But AI-driven swings can reverse just as fast, especially when products are early and timelines are vague. The sharper risk for Take-Two is still Feb. 3: a miss against prior targets, or fresh slippage in the release calendar, would likely do more damage than a one-day tech headline.
U.S. markets reopen Monday, and the next hard catalyst is the Feb. 3 report and call. Traders will listen for any update on bookings, spending, and whether management frames generative AI as a cost lever, a creative tool, or a threat to the economics of premium games.
