Target Corporation (NYSE: TGT) ended Tuesday, December 23, 2025, modestly lower even as the broader market pushed higher. Target stock closed at $94.30, down about 0.95%, after trading between $93.77 and $95.38 during the regular session. Trading volume was roughly 8 million shares, in line with a typical pre-holiday tape. [1]
In after-hours trading, activity was muted and TGT hovered near its regular-session close, signaling that—so far—there’s no major late-breaking company catalyst resetting expectations overnight. [2]
With the market set to reopen Wednesday, the key question isn’t “what happened after the bell?” so much as “what risks and catalysts could still move Target at the open?” Today’s headlines point to three: (1) a fresh analyst note tying Q4 expectations to recent operational hiccups, (2) new holiday spending reads from Visa and Mastercard, and (3) a holiday-shortened trading session that can amplify moves on light volume.
Why Target Stock Fell Tuesday, Even as the S&P 500 Climbed
A meaningful part of Tuesday’s Target narrative came from Wolfe Research, which told clients its checks suggest Walmart continues to outperform Target across many trade areas. Wolfe also pointed to a recent Target website/app outage and regional distribution disruptions—enough to prompt the firm to trim its Q4 same-store sales estimate by 25 basis points. Wolfe reiterated an Underperform rating and an $81 price target on TGT. [3]
That matters because Q4 is when retailers live and die by execution: even small friction in digital ordering, fulfillment, or inventory flow can shift sales to competitors in the final days of holiday shopping.
At the same time, the broader market had its own tailwinds—helped by strong macro headlines and year-end positioning—so Target’s down day stood out as more company- and sector-specific than “market-wide risk-off.” [4]
The Digital Outage “Overhang”: What Investors Are Still Pricing In
Target’s recent digital disruption remains central to the near-term debate because it hit during peak demand.
A report last week described major issues on Target’s app and website, citing Downdetector and customer reports, and noted that the outage affected order tracking/fulfillment and some gift card processing. Target said it was aware of intermittent issues and that a fix was underway, while emphasizing stores remained open. [5]
Importantly for the stock, investors are trying to answer two questions:
- Was it a short-lived inconvenience—or did it cause lost sales that won’t be recovered?
- Did it disrupt same-day services (Drive Up / Order Pickup) enough to damage traffic during the final week?
One additional data point: a subsequent report said Target’s online operations “returned to stability” after the outage, citing a memo reported by Bloomberg that referenced impacts to services such as order pickup, drive-up, returns, order history, and replenishment, and said the systems were performing reliably again. [6]
So why is it still moving the stock today? Because Wall Street tends to discount “resolved” outages only after it can judge the sales impact, especially in a quarter as promotion-heavy and competitive as this one.
Holiday Spending Update: Visa and Mastercard Point to Resilient Demand
A major “read-through” for retail stocks Tuesday: preliminary holiday-season spending data.
According to Reuters, U.S. holiday retail sales are up about 4% so far, based on early figures from Visa and Mastercard. Visa reported 4.2% growth in retail spending (excluding autos, gasoline, and restaurants) for Nov. 1–Dec. 21, while Mastercard reported 3.9% growth over the same period (using its own category definitions). Both also noted that online sales outpaced brick-and-mortar growth, even though physical stores still accounted for the majority of transactions. [7]
For Target investors, the implications are nuanced:
- The macro picture (spending growth) looks constructive for the retail group.
- But the competitive environment looks intense, with shoppers leaning on promotions and price comparisons—conditions that can pressure margins for big-box retailers if discounting rises. [8]
What Today’s Options Market Says About Near-Term Expectations for TGT
Options positioning can offer a real-time snapshot of sentiment—especially around year-end, when liquidity can be thin.
A midday note flagged that options traders were “moderately bearish” in Target with shares down about 1%. It cited around 57,000 contracts traded, puts leading calls for a put/call ratio of 1.03 (versus a typical level near 1.66), and 30-day implied volatility near 30.38, implying an expected daily move of about $1.80. The same note also said skew “flattened,” suggesting a modestly more constructive tone beneath the surface. [9]
How to read that into Wednesday’s open:
- The market is not pricing an “earnings-like” shock into tomorrow.
- But it is signaling that a $1–$2 swing wouldn’t be surprising—especially in a shortened session.
“What We Should Know” Before the Market Opens Tomorrow (Dec. 24, 2025)
Wednesday’s session has two structural features that matter for Target stock even if there’s no new company headline.
1) The U.S. stock market session is shortened on Christmas Eve
The NYSE schedule shows U.S. markets close early at 1:00 p.m. ET on Wednesday, Dec. 24, 2025 (with eligible options closing at 1:15 p.m. ET). [10]
Why it matters for TGT:
- Lower liquidity can widen bid/ask spreads.
- News-driven moves can look larger because fewer participants are active.
- Intraday trends can “lock in” earlier than usual as traders flatten risk ahead of the holiday.
2) Jobless claims hit pre-market Wednesday (moved because of the holiday)
The U.S. Department of Labor’s unemployment insurance (UI) release schedule shows that weekly claims will be published Wednesday, Dec. 24, 2025 at 8:30 a.m. ET (an exception to the usual Thursday schedule due to the federal holiday). [11]
Why it matters for Target:
- Retail stocks are sensitive to consumer health and labor-market headlines.
- A surprise in claims can move yields and the dollar—affecting consumer discretionary sentiment more broadly.
Key Levels to Watch in Target Stock at the Open
With no big after-hours repricing, traders often anchor to the latest session’s range:
- Near-term support: Tuesday’s low around $93.77
- Near-term resistance: Tuesday’s high around $95.38
- Reference close:$94.30 [12]
If TGT breaks above the high early Wednesday, that often signals that the market is discounting either (a) a better holiday sales take, or (b) reduced concern about operational disruptions. A break below Tuesday’s low would more likely reflect renewed worry that Q4 execution issues are translating into a sales/margin hit—or simply risk reduction into the holiday.
The Bigger Picture: Target’s Holiday Playbook and What It Signals for Q4
It’s also worth noting what Target has been emphasizing operationally heading into the holiday finish line.
A Target holiday update earlier this month highlighted:
- Store hours extended to midnight through Dec. 23, and until 8 p.m. on Dec. 24
- Drive Up / Order Pickup ordering windows through 6 p.m. on Dec. 24 at most stores
- Same-day delivery cutoffs (with specifics varying by offer)
- A push on digital tools (including a Target experience in ChatGPT, gift-finding tools, and in-store navigation features) [13]
That matters because it shows Target’s strategy remains heavily omnichannel—exactly why the market reacted quickly to any sign of digital instability.
Bottom Line for TGT Ahead of Wednesday’s Open
Target stock is heading into the Dec. 24 session with a clear, near-term setup:
- Price action: TGT finished Tuesday at $94.30 (-0.95%) and was largely steady after-hours. [14]
- Today’s most market-moving Target-specific note: Wolfe Research trimmed its Q4 same-store sales view by 25 bps after citing a website/app outage and distribution disruptions, while reiterating an Underperform rating and $81 target. [15]
- Macro read-through: Visa and Mastercard data point to ~4% holiday sales growth, suggesting demand held up—but shoppers leaned into promotions and price comparison. [16]
- Tomorrow’s “mechanics” risk: A shortened Christmas Eve session plus 8:30 a.m. ET jobless claims can amplify early moves. [17]
For investors and traders, Wednesday is less about chasing a headline and more about monitoring whether Target’s late-season execution concerns fade—or reassert themselves—into a low-liquidity tape.
This article is for informational purposes only and is not investment advice.
References
1. finance.yahoo.com, 2. finance.yahoo.com, 3. www.tipranks.com, 4. www.investors.com, 5. www.businessinsider.com, 6. www.nasdaq.com, 7. www.reuters.com, 8. www.reuters.com, 9. www.tipranks.com, 10. www.nyse.com, 11. oui.doleta.gov, 12. finance.yahoo.com, 13. www.nasdaq.com, 14. finance.yahoo.com, 15. www.tipranks.com, 16. www.reuters.com, 17. www.nyse.com


