NEW YORK, December 30, 2025, 06:09 ET — Premarket
Victoria’s Secret & Co shares closed up 4.16% on Monday at $56.05, after trading as high as $56.44 and pushing toward the top of its $13.76-to-$56.95 52-week range. About 2.32 million shares changed hands, with the stock swinging between $53.05 and $56.44.
The lingerie retailer’s December run has turned it into a year-end momentum name, with traders leaning on the view that its turnaround is starting to show up in profitability.
That matters now because apparel stocks can react sharply to any hint of promotion-heavy selling as the holiday quarter ends, and liquidity often gets thin around the New Year.
Earlier this month, Victoria’s Secret raised its full-year adjusted earnings forecast to $2.40 to $2.65 a share and lifted its revenue outlook as it cut back on discounting. Chief Financial Officer Scott Sekella said adjusted gross margin — a measure of profit after production costs — rose 170 basis points, or 1.70 percentage points, “driven by a reduced promotional approach and higher regular-priced selling.” Investopedia
In extended trading, VSCO eased 0.25% to $55.91 as of 7:52 p.m. EST, according to MarketWatch.
The stock’s strength has come amid a broader debate over whether retailers can protect margins without losing traffic as shoppers stay price-sensitive.
On Wall Street, broker targets for VSCO have moved into the mid-$60s, with Jefferies at $65 and Telsey Advisory Group at $66, while the average 12-month target sits near $55.33, Investing.com’s analyst summary showed. The same source lists Feb. 26, 2026 as the next scheduled earnings date, the next clear company catalyst on the calendar.
Technically, momentum is running hot. Investing.com’s daily technical dashboard showed a 14-day RSI (Relative Strength Index, a common momentum gauge) at about 64.7 and flagged several “overbought” readings — trader shorthand for a move that has become stretched. Investing.com
The wider tape may matter as much as company news over the next few sessions. U.S. stocks finished lower on Monday, and traders are looking ahead to Federal Reserve minutes and jobless claims data for signals on rates and growth, Investors.com reported.
For VSCO, the near-term question is whether it can clear the recent highs with steady volume, or whether it slips back toward the mid-$55 area as some traders lock in gains.
