New York, June 2, 2026, 09:03 EDT
Victoria’s Secret & Co. shares jumped as much as 34% in Tuesday’s premarket after the company raised its outlook for annual sales and profit. The move came as the stock started trading under its new VSXY ticker. CEO Hillary Super’s turnaround has given investors new optimism. Reuters reported the gains before the open.
Timing is key here. The New York Stock Exchange’s main hours hadn’t started at the dateline—regular trading goes from 9:30 a.m. to 4:00 p.m. Eastern. So the premarket move faces its first real check when regular hours bring in deeper liquidity.
Victoria’s Secret reported first-quarter net sales were up 15% at $1.560 billion, topping its earlier guidance. Total comparable sales climbed 13%. Comparable sales track sales at stores and channels open for at least a year and are used to see if the current business is getting better, without counting new stores or changes to how the company reports results.
Victoria’s Secret posted adjusted earnings per share of 60 cents, well ahead of the 30-cent estimate from analysts polled by LSEG, Reuters reported. Adjusted earnings exclude some items that management says aren’t from regular operations. The metric is often used in retail, but it draws scrutiny.
The company now sees fiscal 2026 sales at $7.03 billion to $7.13 billion, up from its old target of $6.85 billion to $6.95 billion. Adjusted operating income is forecast at $550 million to $580 million, above the company’s earlier guidance of $430 million to $460 million. Operating income is profit before interest and taxes.
Super said it was “a very strong start to 2026,” adding Victoria’s Secret, PINK and Beauty are “gaining cultural relevance.” Chief Financial and Operating Officer Scott Sekella called out “higher regular-price selling, reduced promotions” in spite of tariff pressure. Tariffs are import taxes. For apparel companies, these can hit profit unless higher prices, different sourcing or less discounting cover the cost.
Victoria’s Secret shares were jumping in early electronic trading, with Markets Insider putting the old VSCO ticker at $75.49, up $21.19, or 39.02% as of 7:33 a.m., well before the bell.
Victoria’s Secret’s new ticker brings a symbolic shift, not a change to ownership. The company said last month that its shares would start trading on the NYSE as VSXY on June 2, keeping the same CUSIP number and not requiring shareholders to do anything.
The move came as peers in apparel sent mixed signals. Gap and American Eagle slid last week, each issuing soft forecasts that sparked new worries on discretionary spend. Abercrombie, meanwhile, was named as one of the few retailers holding up better. “Lower-income consumers aren’t doing as well as others,” Morningstar’s David Swartz said to Reuters. Reuters
The rally also means there’s less cushion. If Victoria’s Secret stumbles on full-price sales, has to lean back into promotions, or tariffs get worse, margins could shrink again. On governance, the proxy fight with BBRC International and Brett Blundy is still hanging over the June 11 annual meeting.
Victoria’s Secret repurchased 2.2 million shares for $100 million in the first quarter, paying an average $45.27 per share. That’s well under where shares were indicated ahead of the bell Tuesday. The buyback is up on paper for now. The bigger question is if the earnings reset sticks after just one strong quarter.
Management put out its second-quarter outlook on Tuesday, forecasting net sales between $1.590 billion and $1.615 billion and operating income of $90 million to $100 million. That leaves the company needing to prove the day’s rally isn’t just about the ticker swap, but real confidence in ongoing demand.
