New York — November 29, 2025. SoFi Technologies, Inc. (NASDAQ: SOFI) heads into the final stretch of 2025 as one of the market’s standout fintech winners, with its share price surging again into the weekend and fresh analysis landing today across Wall Street and financial media.
A powerful mix of record earnings, a high‑profile crypto comeback, and a heated valuation debate now defines the SoFi stock story.
SoFi stock today: near 2025 highs after a 4% jump
On Friday, November 28, 2025, SoFi shares closed at $29.72, up about 4.3% on the day and near their 52‑week high of $32.73. [1]
Roughly 26.4 million shares changed hands, only about 36% of the recent average daily volume of 74.5 million, suggesting the latest move higher came on relatively light trading activity rather than a blow‑off surge. [2]
At current levels, SoFi’s market capitalization sits in the mid‑$30 billion range, and the stock trades on a rich earnings multiple. MarketBeat data shows a trailing price‑to‑earnings ratio around 50–55, far above typical consumer finance peers. [3]
Year to date, multiple outlets note that SoFi’s stock has roughly doubled in 2025, with some analyses citing a gain of over 100% across the last two years, underscoring how far expectations have already run. [4]
The earnings engine: record Q3 2025 results and raised guidance
The core fundamental driver behind SoFi’s rally remains its third‑quarter 2025 earnings, released on October 28.
According to SoFi’s official results, for Q3 2025 the company reported: [5]
- GAAP net revenue: $961.6 million, up 38% year over year
- Adjusted net revenue: $949.6 million, also up 38%
- GAAP net income: $139.4 million, more than double the prior year
- Diluted EPS: $0.11 vs. $0.05 a year earlier
- Adjusted EBITDA: $276.9 million, up 49%, with a margin of about 29%
- Members: 12.6 million, up 35% year over year
- Total products: 18.6 million, up 36%
Loan originations hit a record $9.9 billion in the quarter, with strong growth across personal, student and home loans. Fee‑based revenue reached about $409 million, a 50% increase, reflecting strategic emphasis on capital‑light businesses such as its loan platform for third parties and other services. [6]
Crucially for valuation, SoFi raised its full‑year 2025 adjusted EPS guidance to roughly $0.37, up from a previous forecast of $0.31. Reuters notes that this new target sits above Wall Street’s prior consensus near $0.32. [7]
MarketBeat’s recap of the quarter highlights that SoFi’s $0.11 EPS beat analyst expectations of $0.09, while reported revenue around $950 million came in well ahead of estimates near the high‑$800 million range. [8]
In short: SoFi is now posting high‑30% revenue growth, eight consecutive quarters of GAAP profitability and expanding margins—a combination that many investors believe justifies at least some premium to traditional banks. [9]
Crypto relaunch: SoFi steps back into digital assets
A major narrative shift this month is SoFi’s return to crypto trading, which is prominently featured in today’s SoFi coverage.
On November 11, 2025, SoFi announced SoFi Crypto, making SoFi Bank the first and only nationally chartered, FDIC‑insured U.S. bank to offer retail crypto trading directly inside a traditional banking app. [10]
Key points from the launch:
- Members can now buy, sell and hold dozens of cryptocurrencies, including Bitcoin, Ethereum and Solana, within the existing SoFi app. [11]
- Crypto purchases can be funded straight from SoFi checking or savings accounts, allowing users to keep idle cash earning interest when they’re not trading. [12]
- SoFi plans to roll out a USD‑backed stablecoin and integrate crypto more deeply into lending and infrastructure services by 2026. [13]
- The launch builds on blockchain‑based international remittances (SoFi Pay) introduced earlier this year, as the company leans into blockchain, AI and digital banking as core pillars of its long‑term strategy. [14]
A Barron’s piece earlier this month framed SoFi as “officially back in the crypto game,” emphasizing how the company had previously shut down crypto trading in 2023 as part of obtaining its bank charter, and is now using a more favorable regulatory environment to re‑enter the space. [15]
From an equity perspective, crypto adds optional upside — new revenue lines, higher engagement, and potentially a proprietary stablecoin — but also increases regulatory, market and reputational risk tied to digital assets’ volatility and evolving rules.
Fresh coverage today: enthusiasm and caution in equal measure
1. Motley Fool highlights SoFi as a “no‑brainer” fintech pick
A new article published today on November 29, 2025 by The Motley Fool names SoFi as one of “2 No‑Brainer Fintech Stocks to Buy With $2,000 Right Now.” The piece emphasizes SoFi’s transformation from a student‑loan refinancer into a full‑service digital bank offering loans, deposits, investing and now crypto within a single app. [16]
The bullish thesis there leans on:
- Sustained member and product growth
- Strong cross‑selling across SoFi’s ecosystem
- A long runway as younger customers migrate from legacy banks to app‑first platforms
However, the author’s positive tone implicitly assumes that SoFi can maintain elevated growth rates and successfully manage its expanding risk profile—a key point where today’s more cautious commentary disagrees.
2. Simply Wall St warns of significant overvaluation
Also today, Simply Wall St published a valuation piece asking whether it’s time to reassess SoFi after a 101.6% rally in 2025. Their quantitative models conclude that: [17]
- SoFi trades on a P/E multiple above 50x, versus roughly 15x for consumer finance peers and below 10x for the broader U.S. market.
- Its discounted cash flow (DCF)–based “excess returns” model suggests SoFi shares trade at over 200% above estimated fair value.
In that framework, SoFi screens as “dramatically overvalued,” making it a stock where execution risk or slower‑than‑expected growth could translate into outsized downside.
3. TS2.Tech: institutions pile in while the crypto bet expands
A detailed TS2.Tech note titled “SoFi Stock Today, November 28, 2025: SOFI Rises as Institutions Pile In and Crypto Bet Expands” ties Friday’s rally to three forces: TS2 Tech+1
- Follow‑through buying after Q3’s strong earnings and higher guidance
- Visible institutional flows, with new or larger stakes disclosed by firms such as Quadrature Capital, Charles Schwab Investment Management and Legal & General in recent filings aggregated by MarketBeat [18]
- Growing investor interest in SoFi’s “banking + crypto + AI” positioning, combining its SoFi Pay blockchain remittances, the new SoFi Crypto platform and its AI‑driven “Cash Coach” feature
TS2.Tech also leans heavily on external valuation data, noting that multiple platforms classify SoFi as a high‑quality business trading at a premium that may already discount a very optimistic future. TS2 Tech
What Wall Street is saying: “Hold” overall, with a wide target range
Despite SoFi’s momentum, analyst opinions remain divided.
A MarketBeat snapshot this week shows: [19]
- 23 brokerages covering the stock
- Ratings mix: 3 Sell, 12 Hold, 7 Buy, 1 Strong Buy
- Average 12‑month price target: about $25.06
In other words, the consensus rating is “Hold”, and the average target implies downside from the current ~$29–30 share price.
By contrast, a Benzinga compilation of 28 analyst models shows: [20]
- Consensus rating: “Buy”
- Consensus price target:$18.32
- High target:$37, issued by Citigroup on October 29, 2025
- Low target:$3, from Wedbush (April 2024)
Recent actions include Truist Securities trimming its target from $31 to $28 while maintaining a Hold, UBS setting a neutral rating with a $27.50 target, and Citigroup pushing its bullish target to $37 after Q3 results. [21]
Synthesizing the various sources, the picture is:
- Most analysts like the business but are wary of valuation.
- High‑end targets in the mid‑$30s assume SoFi sustains strong growth and further margin expansion.
- More cautious models cluster in the mid‑$20s, not far from where the stock traded before the recent run‑up.
Short interest and “crowded trade” risk
While institutions are building positions, short sellers haven’t gone away.
As of November 14, 2025, MarketBeat reports: [22]
- Short interest: ~116.1 million shares
- Short percent of float:9.9%
- Days to cover: about 1.4
Short interest has ticked up 5.3% from the prior report, implying that a meaningful minority of investors is actively betting against the stock even as it rallies.
This combination — rising institutional ownership, rising price, and a still‑significant short base — makes SoFi a classic battleground trade. In the near term, that can increase volatility in both directions, especially around macro headlines, rates expectations, or any company‑specific surprises.
Insider activity: net selling, but not a red flag by itself
Recent filings also show insider share sales:
- CTO Jeremy Rishel sold nearly 99,000 shares in September at around $27.50.
- EVP Kelli Keough sold just over 10,000 shares in November at roughly $26.40. [23]
MarketBeat tallies about 175,000 shares sold by insiders over the last three months, totaling around $4.7 million, with insiders still holding about 2.6% of outstanding shares. [24]
Insider selling at elevated prices is common for high‑growth tech and fintech names and doesn’t automatically signal trouble, but it does feed into the broader narrative that many stakeholders are happy to monetize part of their gains after the 2025 run‑up.
Strategic positioning: from student loans to a full‑stack digital finance platform
Looking beyond the daily tape, SoFi’s long‑term story is about evolution from niche lender to full‑stack digital bank.
Key structural points:
- Originally focused on student loan refinancing, SoFi has grown into a platform spanning lending, checking and savings, credit cards, investing, insurance and a technology platform (Galileo) used by other financial institutions. [25]
- Members climbed to 12.6 million by Q3 2025, with nearly 160 million technology platform accounts globally. [26]
- Fee‑based, capital‑light revenues — such as loan platform fees, interchange, and technology services — now represent a sizeable portion of SoFi’s revenue mix and are growing faster than the legacy balance‑sheet lending business. [27]
- The company is increasingly leaning on AI (e.g., Cash Coach) and blockchain (remittances and crypto) to differentiate its offerings and deepen engagement. [28]
Supporters argue that this digital “one‑stop shop” banking model, combined with a national bank charter, gives SoFi a structural cost and product advantage over both smaller fintechs and some traditional banks.
The bear case: rich valuation, macro risk and crypto exposure
While the operational story is strong, the main concerns echoed in today’s coverage cluster around three themes:
- Valuation stretch
- With P/E multiples several times higher than many consumer finance peers and DCF‑based fair value estimates well below the current price, SoFi has very little margin of safety if growth slows or credit costs rise. [29]
- Credit and macro sensitivity
- SoFi’s lending engine — especially personal loans — is exposed to changes in employment, consumer health and interest rates. A weaker economy or higher funding costs could squeeze spreads and dampen growth.
- Regulatory and reputational risk from crypto
- Being the first nationally chartered, FDIC‑insured bank to offer crypto trading inside a banking app is a competitive differentiator, but it also invites regulatory scrutiny and ties part of SoFi’s brand to a historically volatile asset class. [30]
Put simply: critics see a great company, but argue the stock price already bakes in a lot of that greatness — and then some.
Balanced takeaway: SoFi stock at an inflection point
As of November 29, 2025, the SoFi stock narrative looks something like this:
- Momentum is strong. The stock is near its highs for the year after a sharp move higher on Friday and a powerful 2025 rally overall. [31]
- Fundamentals are improving. Q3 delivered record revenue, robust profits, and another guidance hike, while member and product growth remain impressive. [32]
- The product story is expanding. SoFi is now a bank, an investing platform, a tech provider — and once again a crypto player — with AI and blockchain woven throughout its roadmap. [33]
- Valuation is the main debate. Quantitative models and several analysts warn the stock may already be pricing in a very optimistic future, leaving investors sensitive to any negative surprise. [34]
- Positioning is crowded on both sides. Rising institutional ownership, almost 10% of the float sold short, and notable insider selling all point to a stock where opinions and exposures are strong in both bullish and bearish camps. [35]
For growth‑oriented investors, SoFi now represents a high‑beta, high‑conviction fintech and digital banking play that’s clearly executing, but whose share price leaves less room for error than it did earlier in the year. More conservative investors may prefer to watch from the sidelines or wait for a pullback that brings valuation closer to traditional financial peers.
References
1. finance.yahoo.com, 2. www.marketbeat.com, 3. www.marketbeat.com, 4. simplywall.st, 5. investors.sofi.com, 6. investors.sofi.com, 7. www.reuters.com, 8. www.marketbeat.com, 9. investors.sofi.com, 10. www.nasdaq.com, 11. www.nasdaq.com, 12. www.nasdaq.com, 13. www.reuters.com, 14. investors.sofi.com, 15. www.barrons.com, 16. www.fool.com, 17. simplywall.st, 18. www.marketbeat.com, 19. www.marketbeat.com, 20. www.benzinga.com, 21. www.benzinga.com, 22. www.marketbeat.com, 23. www.marketbeat.com, 24. www.marketbeat.com, 25. en.wikipedia.org, 26. investors.sofi.com, 27. investors.sofi.com, 28. investors.sofi.com, 29. simplywall.st, 30. www.nasdaq.com, 31. finance.yahoo.com, 32. investors.sofi.com, 33. investors.sofi.com, 34. simplywall.st, 35. www.marketbeat.com
