NEW YORK, December 29, 2025, 01:15 ET — Market closed
- Coupang said it will provide vouchers worth 1.69 trillion won ($1.18 billion) to 33.7 million account holders after a customer data leak.
- Shares last closed up 6.45% on Friday at $24.27.
- Investors are watching South Korean parliamentary hearings and potential regulatory follow-through.
Coupang will be in focus when U.S. trading resumes on Monday after the South Korean e-commerce company announced a voucher-based compensation package valued at 1.69 trillion won ($1.18 billion) tied to a customer data leak.
The move puts a price tag on a cybersecurity episode that has drawn political scrutiny in South Korea and raised questions about how much the company may need to spend on remediation and compliance.
For investors, the immediate question is whether the compensation plan helps stabilize customer sentiment — or extends the fallout by keeping the issue in headlines as lawmakers and regulators press for answers.
Coupang shares last closed at $24.27 on Friday, up 6.45% on the day, after the company released updates around the incident.
Coupang said the plan covers holders of 33.7 million accounts, with customers receiving vouchers worth 50,000 won each for use on Coupang’s services and platforms.
The company’s decision to compensate customers with vouchers — rather than cash — drew criticism from a South Korean lawmaker and a consumer advocacy group, Reuters reported.
South Korea’s parliament plans to hold two days of hearings on Coupang starting Tuesday, Reuters reported, after founder and chairman Bom Kim declined to attend hearings scheduled for Tuesday and Wednesday, citing prior commitments.
In a statement posted on Coupang’s website a day earlier, Kim said he “sincerely apologises” for the breach and pledged to roll out compensation quickly. Reuters
Coupang has said a perpetrator accessed data linked to roughly 33 million accounts, but retained user data from about 3,000 accounts and later deleted it, according to an update posted by the company.
The company said the perpetrator was identified and devices used in the incident were retrieved, in the same update.
South Korea’s Ministry of Science has said its investigation is ongoing and has not confirmed Coupang’s claims around deletion of leaked customer information, Reuters reported last week.
Coupang is also facing a U.S. securities class action tied to the breach, Reuters has reported, adding another overhang for sentiment as investors weigh litigation risk alongside any potential regulatory penalties.
Before the next session, traders are likely to watch for any further responses from South Korean lawmakers and regulators ahead of the parliamentary hearings, and whether the company offers additional details on how the voucher program will be implemented and accounted for.
Technically, the stock’s near-term reference points sit around Friday’s range: $24.25 on the low end and $25.38 on the high, after the shares rebounded from a prior close of $22.80.
The next major milestone for investors will be the company’s next earnings update, when management may have to quantify any impact from the compensation plan and higher security spending; MarketBeat estimates Coupang’s next report around Feb. 24, 2026, based on past reporting schedules.
