NEW YORK, January 3, 2026, 06:59 ET — Market closed
Amazon.com (AMZN.O) shares ended Friday down 1.9% at $226.50, slipping on the first trading day of 2026 even as the broader market steadied. The stock traded between $224.71 and $235.39, with about 51.5 million shares changing hands.
The decline matters now because investors are testing risk appetite at the start of the year, when portfolios often get reshuffled and crowded trades can unwind quickly. Amazon sits in the middle of two big themes — consumer spending and cloud computing — that tend to react fast to changes in the interest-rate outlook.
It also puts attention back on the gap between “AI winners” in the supply chain and the rest of megacap tech. Traders have rewarded chipmakers tied to data-center buildouts while turning more selective on companies that fund those buildouts and need the spending to translate into earnings.
On Friday, the Dow and S&P 500 finished higher while the Nasdaq edged lower, as chipmakers rallied and some heavyweight tech names, including Amazon and Microsoft, weighed on the tech-heavy index, a Reuters report said. Joe Mazzola, head of trading and derivatives strategy at Charles Schwab, said the market was in a “buy the dip, sell the rip” mindset — buying after pullbacks and taking profits into rallies. 1
Retail peers held up better: Walmart (WMT) rose 1.2% and Target (TGT) gained 2.8% in the last session, while Microsoft (MSFT), a key cloud rival to Amazon Web Services, fell 2.2%.
On the company-news front, Amazon’s AWS unit posted a product update on Friday, rolling out more detailed monitoring for its Clean Rooms service. AWS said the feature publishes additional SQL-query metrics to CloudWatch, its monitoring tool, aimed at helping customers track performance and resource use. 2
For equity investors, AWS matters because it has historically been a profit engine, and every incremental signal on cloud demand can shift sentiment quickly. That sensitivity has sharpened as corporate buyers weigh AI-related spending against tighter budget scrutiny.
Amazon also remains exposed to U.S. consumer trends through its core retail and logistics businesses. Any change in how shoppers spend on discretionary items — non-essentials such as electronics, apparel and home goods — can show up in volumes, third-party seller activity and ad demand on its platform.
Technically, Friday’s trade left a clean near-term map: the lower end of the week’s range around the mid-$220s is the level bulls want to defend, while the mid-$230s area is the hurdle the stock needs to regain to suggest momentum is rebuilding.
Before next session
Next week’s macro calendar is busy, with traders focused on labor-market signals that can move rate expectations. The Bureau of Labor Statistics schedule shows the Employment Situation report for December 2025 is due on Friday, January 9 at 8:30 a.m. ET, after the Job Openings and Labor Turnover Survey (JOLTS) on Wednesday, January 7. 3
Amazon’s next earnings date is not yet confirmed by the company, but MarketBeat estimates it will report after the market closes on Thursday, February 5, based on past reporting patterns. MarketBeat data showed shares little changed in extended trading after Friday’s close. 4
