New York, January 9, 2026, 08:12 (EST) — Premarket
- Snap edging up roughly 0.2% in premarket trading, after dropping 2.6% on Thursday
- A filing indicates CEO Evan Spiegel sold 1.22 million shares, priced around $8.25 apiece
- Traders are watching U.S. payrolls at 8:30 a.m. ET, along with a Supreme Court tariff ruling
Snap Inc shares edged higher in U.S. premarket trading on Friday after a regulatory filing indicated Chief Executive Evan Spiegel sold 1.22 million shares in the Snapchat owner, a transaction valued at about $10 million. The stock was up about 0.2% at $8.42. Spiegel sold at a weighted average price of $8.25 under a Rule 10b5-1 plan — a prearranged trading program — and he also donated 364,078 shares; he held about 25.5 million shares after the transactions, the filing showed. 1
The disclosure landed just as traders were gearing up for the December U.S. jobs report expected at 8:30 a.m. ET, along with a Supreme Court decision on President Donald Trump’s tariffs that could jolt risk assets. “A verdict against the US president could spark a new bout of uncertainty,” Rabobank analysts said. 2
Snap pulls in the bulk of its revenue from advertising, a source that can dry up fast when companies rein in spending. As a result, the stock can react sharply to changes in rate expectations and wider swings in internet-ad peers like Meta Platforms and Pinterest.
Shares of Snap slid 2.55% Thursday, finishing at $8.40 for a second consecutive decline, while the Dow advanced and the Nasdaq edged lower. Volume picked up to 56.6 million shares, topping its 50-day average, and the stock is roughly 37% under its 52-week high. 3
Snap investors are still watching the same near-term signals: ad demand and user trends heading into the next results. A CEO sale might grab attention when the tape is quiet, but it doesn’t really answer the main issue—whether marketers keep spending.
Still, insider selling is often just routine activity under 10b5-1 plans and isn’t automatically a red flag about what’s happening inside a company. A strong jobs report could push bond yields up and pressure loss-making tech stocks, and a tariff ruling could yet shake sentiment as well as the ad outlook.
According to Wall Street Horizon, Snap’s next earnings date is still unconfirmed for Feb. 3 after the close, which could become the next big catalyst for the stock once Friday’s data hits and any Supreme Court decision lands. 4
