New York, January 20, 2026, 15:18 (EST) — Regular session
- Coca-Cola shares rose about 1.3% in afternoon trading, near $71.37.
- Fresh tariff threats toward Europe jolted broader markets and revived a risk-off tone.
- Coca-Cola’s outgoing CEO said the company is “relatively immune to tariffs”; earnings are due Feb. 10.
Shares of The Coca-Cola Company rose about 1.3% to $71.37 in Tuesday afternoon trade. The stock moved between $69.83 and $71.61.
The move came as traders turned risk-off — shorthand for pulling back from riskier bets — after fresh tariff threats from U.S. President Donald Trump pushed the S&P 500 and Nasdaq to one-month lows. Trump said on Saturday additional 10% import tariffs would start Feb. 1 on goods from Denmark, Norway, Sweden, France, Germany, the Netherlands, Finland and Britain, and rise to 25% on June 1; investors also have a GDP update, January PMI readings and the PCE inflation report later this week. “The way we’re looking at it is more of a contained version of what we saw around Liberation Day,” said Charlie Ripley, senior investment strategist at Allianz Investment Management. Reuters
Across markets, the selloff spread into Europe and Asia, and EU leaders are set to discuss possible responses — including tariffs worth 93 billion euros on U.S. imports — at an emergency summit in Brussels on Thursday. Wasif Latif, chief investment officer at Sarmaya Partners, called it a “pretty significant risk off day.” Reuters
Tariffs are already creeping into the consumer picture for some companies. Amazon CEO Andy Jassy said he was starting “to see some of the tariffs creep into some prices,” while Coca-Cola’s outgoing CEO told CNBC the drinks maker was “relatively immune to tariffs” and described them as “manageable,” even with some exposure to higher aluminum and resin costs. Reuters
Other beverage names traded higher, too. PepsiCo was up about 0.2%, Keurig Dr Pepper gained about 2.2% and Monster Beverage added about 3.8% in afternoon trading.
Coca-Cola said on Jan. 13 it will release fourth-quarter and full-year 2025 results on Feb. 10 before the New York Stock Exchange opens, followed by an 8:30 a.m. ET investor call. The company also said CEO-elect Henrique Braun and CFO John Murphy will present at the CAGNY conference at 10 a.m. ET on Feb. 17 in Orlando, Florida.
In an SEC filing dated Jan. 14, Coca-Cola outlined leadership changes tied to the March 31 CEO transition. The company said it is creating a chief digital officer role and shifting customer and commercial leadership responsibilities, effective the same date.
For investors, the near-term focus is less about today’s tape and more about what management says about pricing power, volumes and costs once it reports. Any fresh color on 2026 priorities will land against a market already jumpy about trade policy.
The risk is that tariff threats turn into a broader trade fight that hits sentiment, currencies and input costs at the same time — a mix that can pull even “defensive” stocks into the downdraft. If volatility stays elevated, forced de-risking can swamp the usual rotation into staples.
Next up for Coca-Cola is Feb. 10 results and the Feb. 17 CAGNY appearance, with the leadership handoff set for March 31.
