Starbucks stock dips as supply-chain snags and CEO jet policy land ahead of earnings

28 January 2026

NEW YORK, Jan 27, 2026, 21:05 EST — Market closed.

Starbucks shares dipped Tuesday ahead of quarterly results set for release before the next U.S. session.
CEO Brian Niccol is pitching a turnaround, putting supply-chain execution squarely back in the spotlight.
With a busy week ahead, investors are digging into new governance updates and analyst reports.

Shares of Starbucks Corp dipped 0.6% to close at $95.72 on Tuesday. The stock swung between $95.00 and $96.61, with roughly 16.4 million shares traded.

The coffee chain will report fiscal first-quarter results at 7:45 a.m. ET on Wednesday, with a conference call to follow at 8:00 a.m. ET. On Thursday morning, it plans to unveil a longer-term strategy during its investor day.

That throws a harsh light on basics that have long been a mess: stocking shelves, cutting waste, and stopping customers from abandoning orders halfway through.

Interviews with current and former staff revealed shortages linked to outdated technology and a fractured supplier network, despite Starbucks introducing an AI-driven inventory “automated counting” tool that employees say sometimes miscounts items. Starbucks confirmed it’s phasing out older systems like IBM’s AS/400, calling the transition “already improving reliability.” Supply-chain specialist Douglas Kent noted top networks target 95% on-time, in-full deliveries, but two ex-employees estimated Starbucks was well below that mark in early 2024. “It’s a tightrope to walk,” consultant Spencer Michiel remarked. Reuters

Another disclosure highlighted changes to Niccol’s travel and security setup. Starbucks did away with the $250,000 yearly limit on his personal use of the company jet, switching to quarterly assessments instead. This came after a security report advised that Niccol should rely entirely on company aircraft for travel, the filing revealed. A Starbucks spokesperson told Business Insider the board acted after weighing threats to the CEO’s safety.

Price targets on Wall Street have been shifting ahead of the earnings report and investor day. Guggenheim’s Gregory Francfort nudged his target up to $90 from $88 on Tuesday, maintaining a Neutral rating. Wells Fargo also raised its target but cautioned that “near-term optimism seems priced in,” per TipRanks’ TheFly. TipRanks

The scene is anything but calm. U.S. stocks have edged up ahead of a packed earnings calendar and a Federal Reserve meeting kicking off Tuesday, with investors quick to penalize any earnings missteps.

Starbucks faces a straightforward near-term risk: execution. If product availability remains an issue or costs climb faster than sales bounce back, the “fix the store” story will lose credibility.

Investors are zeroing in on comparable sales — those from stores open at least a year — plus traffic trends and North America margins. They’ll also be looking for new insights on whether supply-chain tweaks are cutting out-of-stocks without driving up waste.

Wednesday morning brings the earnings release and call, then Thursday’s investor day puts Niccol and his team under the microscope. They’ll need to answer tough questions on targets, timelines, and the key factors that must align for the turnaround to stick.

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Khadija Saeed is a financial markets reporter at TS2.tech. Her coverage ranges from stocks and technology to emerging industries and developments across global markets. She studied economics and finance at the London School of Economics and worked in market research before becoming a financial journalist. Follow Khadija Saeed on Google News.

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