New York, Feb 10, 2026, 08:20 EST — Premarket
- SoFi’s Hong Kong arm is rolling out in-app digital asset trading, teaming up with OSL Group, which trades on the Hong Kong exchange.
- SoFi ended the previous session at $21.35, up 2.3%.
- Crypto-adjacent fees are in focus for Wall Street, with eyes also on Friday’s U.S. inflation and jobs numbers.
SoFi Technologies, Inc. (NASDAQ: SOFI) steps into Tuesday’s U.S. session as investors eye a fresh crypto initiative in Hong Kong. Shares finished Monday at $21.35, up 2.3%. 1
The timing’s important here. SoFi shares have become something of a risk gauge, jolting around as investors recalibrate their taste for high-growth stocks. The company, for its part, is working to prove it can generate new revenue streams outside of lending spreads.
Crypto trading factors in here. When loan demand drops off, transaction fees often pick up the slack—at least for a while. But that revenue can vanish quickly if the trading volume cools.
SoFi Securities (Hong Kong) and OSL Group are teaming up to let SoFi Hong Kong clients buy and sell a “select range” of digital assets right in the app—right next to their U.S. and Hong Kong stocks, plus robo-advisory portfolios. OSL’s Omnibus Pro platform steps in with trade execution, custody for client assets, and wallet management, all through its Hong Kong-licensed arm. “Giving them total control,” is how Annie Lok, SoFi Hong Kong’s vice president and head, described the move. OSL Group’s Chief Commercial Officer Eugene Cheung said it’s a step toward pulling digital assets “into the mainstream financial ecosystem.” 2
The previous day, Citizens analyst Devin Ryan bumped SoFi up to “Market Outperform” from “Market Perform,” slapping a $30 price target on the stock, per an Investing.com report. “We believe the market’s recent risk-off rotation has penalized higher-growth/‘speculative-adjacent’ narratives,” Ryan said, framing the selloff as more about style and technicals than any immediate macro issues. 3
For months now, SoFi has pushed further into crypto, expanding past its usual banking and investment products. Back in November 2025, SoFi Bank announced plans to introduce crypto trading for U.S. consumers, positioning the move as a bank-backed service. 4
It’s tough to go in blind in Hong Kong. The city’s Securities and Futures Commission keeps public lists tracking the regulatory standing of virtual asset trading platforms—a clear signal that “virtual assets,” the catchall for crypto and tokens here, face heavier oversight compared to stocks. 5
SoFi shares have swung sharply, Citizens noted, trading anywhere between $8.60 and $32.73 over the past 52 weeks after pulling back from late-2025 highs. 6
Still, there’s a clear risk here. Crypto trading rides on volume and sentiment; if regulators decide to clamp down on marketing, custody, or token offerings, fee income could get squeezed or new products stalled.
Traders want to see follow-through now — which assets actually get backing, how fast Hong Kong adoption ramps, and if management points to real revenue movement instead of just another feature add-on.
Turning to macro, U.S. consumer price data drops alongside the January jobs report on Friday, Feb. 13 at 8:30 a.m. ET. Both releases have the potential to jolt bond yields—and with them, rate-sensitive fintech shares. 7
