New York, Feb 10, 2026, 10:32 a.m. EST — Regular session
- Masco shares jumped, with the company topping quarterly profit forecasts and rolling out its 2026 outlook.
- The company is bolstering its support with a new $2 billion share buyback plan, plus it’s rolling out another dividend.
- Investors zero in on pricing power, tariffs, and how repair-and-remodel demand is holding up.
Masco Corp shares jumped roughly 9% Tuesday, changing hands at $77.95 during the morning session and hitting an earlier high of $78.95.
Masco managed to top Wall Street’s fourth-quarter adjusted profit forecasts, lifting prices to counter higher tariff costs, but demand was still hit by sluggish housing activity. The company posted adjusted earnings of 82 cents a share on $1.79 billion in sales. For the full year, Masco is projecting adjusted EPS between $4.10 and $4.30, with the average analyst target sitting at $4.19. 1
Here’s the crux: investors want to know who still has room to hike prices without giving up too much in sales. In building products, the “repair and remodel” category—which covers everything homeowners shell out for upgrades and fixes—hasn’t found much footing lately, with high borrowing costs keeping things bumpy.
Masco’s latest results underline the divide across its segments. Plumbing product sales climbed, but its decorative architectural line lagged, squeezing margins. Gross margin dropped by 80 basis points to 33.9%. The company projects global repair-and-remodel markets will be “roughly flat” in 2026. CEO Jon Nudi pointed to restructuring efforts and said Masco is on track for about $50 million in extra charges this year. The board set a quarterly dividend at 32 cents per share, with payment due March 9 for shareholders on record as of Feb. 20. Directors also signed off on a $2.0 billion buyback starting Tuesday. 2
Masco’s gains left peers trailing early on. Shares of Fortune Brands Innovations tacked on roughly 3%. PPG, the paint maker, barely budged. Spectrum Brands was up.
There’s a mechanical burst of optimism at play. When a company announces a buyback and guidance just above consensus, fast-money traders often jump in—particularly if the stock’s been dragging its feet for a while.
The profit beat this quarter came with a catch: sales fell short, and one of Masco’s main product lines is contracting. Price increases aren’t a sure thing anymore—if volumes keep dropping, fixing margins grows tougher, especially since tariffs and commodity costs haven’t gone away.
Traders are eyeing whether the day’s gains will stick by the close, and if management’s remarks give any hint of firmer spring demand. Up ahead: the Feb. 20 dividend record date, the March 9 payout, and any early signals the company might be buying back stock under its new authorization.
