New York, Feb 10, 2026, 16:24 EST — After-hours
- Apple dipped 0.3% in after-hours action, hovering close to $274. The stock moved within a tight $273-to-$275 range during Tuesday’s session.
- Bernstein bumped its price target up to $340, saying the market’s too hung up on higher memory costs.
- This week, the stock goes ex-dividend, setting up a $0.26 payment for Feb. 12.
Apple (AAPL.O) dipped 0.3% to $273.83 after the bell Tuesday, trimming a portion of its earlier climb that saw shares touch $275.36. The company’s valuation was roughly $4.05 trillion.
The stock’s size and massive ownership make it a lightning rod for traders hunting clarity on Big Tech. When markets twitch over rates or growth, this name often drives the mood. Bulls are quick to say the story now isn’t about this quarter’s iPhone breakdown; it’s whether Apple can convince investors its AI ambitions are the real deal — and do it fast.
On Tuesday, Bernstein’s Mark Newman bumped his Apple target to $340, up from $325, and pointed to “the bigger story” — Apple Intelligence and Siri 2.0, which he expects to arrive later this year. Newman estimated the next iPhone’s component bill will be about 15% higher, with mobile DRAM contract prices having surged 237% since the second quarter of 2025. If Apple can’t balance that out through pricing or product mix, it could hit margins. MarketWatch
Apple’s artificial intelligence push is already intertwined with Alphabet. The iPhone maker is set to integrate Google’s Gemini models into a new version of Siri “coming later this year,” according to Reuters. The report, published last month, cited Google, which said Apple chose Gemini as “the most capable foundation” for building out its Apple Foundation Models. The two companies have struck a multi-year deal. Reuters
Dividends are a factor, too. Apple’s board set a $0.26 per share quarterly cash dividend, with a payout date of Feb. 12 for those holding shares as of Feb. 9. Buy after that date—known as “ex-dividend”—and you miss this round. Apple Investor Relations
Tuesday saw Alphabet drop 1.8%, with Microsoft slipping 0.1%. The moves highlight just how fast AI bets can flip—one day they’re a boost, the next, a headwind.
Macro factors may yet drive the action. The U.S. Labor Department now plans to release its delayed January Employment Situation report on Feb. 11, with January’s consumer price index set to land Feb. 13 — both highly watched numbers that frequently shift rate bets and, as a result, can redraw valuation lines for high-multiple tech stocks.
But there’s a catch. Should memory prices outpace Apple’s ability to keep up — or if those much-hyped Siri enhancements show up late or don’t impress — investors might sour on the “later this year” promise, particularly if inflation surprises to the upside and sends yields climbing.
Apple has set its upcoming milestones on the calendar. The dividend lands Feb. 12, followed by the annual shareholder meeting on Feb. 24.
