New York, Feb 11, 2026, 4:21 PM EST — After-hours
- Nike slipped roughly 1.1% after hours, following a turbulent day for U.S. equities.
- Nike’s dropped under some key moving averages—momentum gauges traders often keep an eye on.
- Jordan Brand and Levi’s will drop their collab again on Feb. 13, with a broader release set for Feb. 20.
Nike dropped roughly 1.1% to $62.35 after hours on Wednesday, having bounced from $61.69 to $64.30 earlier in the day. Consumer discretionary stocks trailed; the sector’s benchmark ETF lost about 0.5%. The S&P 500 ETF barely budged.
This is significant: Nike’s shares have basically turned into a barometer for confidence in its turnaround—and in its ability to spark demand without resorting to discounting. The market’s been twitchy, especially with the next consumer hurdles hinging on high-profile releases and fresh shipments to wholesale partners.
Nike closed Tuesday at $63.04, gaining 1.0%, though the stock is still trading far under its 52-week peak of $82.44, MarketWatch data show. That session, it managed to fare better than apparel players like VF Corp and Under Armour, both of which posted sharp losses. 1
Nike finished at $62.41 on Feb. 9, dropping under its 50-day simple moving average (SMA) of $63.89, according to a Zacks update posted on Nasdaq.com. The same report pointed out the stock has remained below its 200-day SMA since Jan. 27. Zacks highlighted continued headwinds: steeper U.S. tariffs, efforts to clear out inventory, and a sluggish rebound in Greater China. Nike, for its part, has already warned investors to brace for another weak quarter. 2
Nike’s pushing to keep its edge, leaning on limited drops. In a Feb. 10 post on Nike.com, the company revealed Jordan Brand and Levi’s will drop an “LA Exclusive” colorway Feb. 13, timed with NBA All-Star Weekend in Los Angeles—that’s ahead of a global Feb. 20 launch, which will also include apparel. “More than just icons,” Jordan Brand GM of Energy Nico Fearn said, calling the two “cultural leaders.” Levi’s VP for Collaborations Leo Gamboa said reimagining the Air Jordan 3 was a way to “celebrate” both brands’ shared roots. 3
For investors, it’s not the number of collaborations that matters. They’re more of a barometer — a quick read on whether Nike is managing to push more full-price sales and improve its product mix, while rivals ramp up pressure in both running and lifestyle shoes.
The calendar alone might not guarantee cleaner numbers. Should promotions drag on or if retailers remain wary with their orders, the stock could easily stall — and any new margin hit, whether from tariffs or other costs, would swiftly feed into forecasts.
Traders now look to Thursday’s session for signs of continuation and will be eyeing early signals from the Feb. 13 launch. The broader release set for Feb. 20 remains the next clear mark on the consumer calendar.
