New York, February 22, 2026, 10:08 ET — The market has closed.
- Tesla wrapped up Friday at $411.82, holding steady going into the new week.
- The company rolled out a new, cheaper Cybertruck trim and slashed the price on the Cyberbeast, probing whether lower price tags can stir up demand.
- A U.S. judge has left in place the $243 million verdict against Tesla over an Autopilot crash, deepening the legal and regulatory pressure on the company.
Tesla, Inc. shares barely budged on Friday, closing at $411.82. The company unveiled a lower-priced Cybertruck and slashed the price tag on its high-end Cyberbeast pickup, moves aimed at drumming up demand as investors look ahead to the U.S. open on Monday.
The key issue right now: price is pulling more weight. Tesla’s been relying on price cuts and switching up its trim lineup as the U.S. EV market slows. Investors aren’t hesitating—they’re hitting the stock harder for anything that hints at thinner margins on each vehicle.
Tesla rolled out a dual-motor, all-wheel-drive Cybertruck at $59,990, while the Cyberbeast saw a price cut to $99,990 from its previous $114,990, per the company’s U.S. pricing sheet. Elon Musk posted on X that the $59,990 tag is good “only for the next 10 days.” The Cyberbeast discount looks driven by Tesla dropping its “Luxe Package,” which had combined Supervised Full Self-Driving—Tesla’s hands-on-required driver-assistance tech—and complimentary Supercharger network use. (Reuters)
Tesla shares advanced as the broader market showed strength Friday. The S&P 500 put up a 0.69% gain, with the Nasdaq not far behind at 0.90%, after the U.S. Supreme Court tossed out President Donald Trump’s global tariffs—an uncertainty lifted for investors. “Today is a removal of some uncertainty, and we’re on to the next phase,” said Mike Dickson, head of research and quantitative strategies at Horizon Investments. Traders kept one eye on Nvidia’s upcoming results set for Wednesday, Feb. 25, which could shake up sentiment around growth stocks. (Reuters)
Skepticism lingers among some investors about whether a lower-priced trim will do much more than move buyers from one version to another. Gary Black, managing partner at the Future Fund, posted on X that Tesla was “unlikely to sell more than 25K Cybertrucks in 2026,” saying it’s “hard to see what will change” sales momentum “absent advertising,” even if the new trim is “better priced.” (Benzinga)
Legal clouds hung over Tesla after a U.S. federal judge refused to toss out a $243 million jury verdict tied to a deadly 2019 crash involving the company’s Autopilot system. Tesla, which plans to appeal, now faces added scrutiny over the way it promotes and rolls out its driver-assist tech—even as it doubles down on its autonomy ambitions. (Reuters)
Competition isn’t going away. Tesla pitches the Cybertruck as a pickup challenger, yet its latest $59,990 starting tag lands far north of work-truck staples—Ford’s F-150, for instance, starts at about $39,330. That cheaper Cybertruck also dials back on features: less towing muscle, stripped-down interior. (Business Insider)
The danger here: price cuts might do their job, spurring more deliveries, but there’s a catch. Thinner margins are in play if Tesla fails to counterbalance that product mix—either by taking manufacturing costs down or by boosting what it makes off software and services. The Cybertruck’s recalls and quality hiccups, plus renewed legal focus on driver-assistance features, dial up the pressure. Not much margin for error.
Trading picks back up Monday, and the focus is on Tesla—will those short-term price moves hit order discussions and delivery forecasts right away, or will traders start to anticipate another round of cuts in the stock? Then comes Wednesday, when Nvidia reports earnings—a potential pivot for the whole “megacap” group, a club that tends to drag Tesla along for the ride.
