FuboTV shares picked up steam after a Wall Street analyst upgrade and the platform brought back NBCUniversal programming. Demand jumped on the World Cup, driving more users to the streaming service.
New York, June 14, 2026, 11:04 EDT
- fuboTV got a bump after Wall Street Zen lifted its rating on the stock to hold from sell. MarketBeat data also showed the stock has a Moderate Buy consensus with an average price target of $16.83.
- Barrington Research is sticking with its outperform rating on the stock and a $16 price target. Needham also kept a buy on the name, with a $15 target.
- Investors are looking at Fubo’s sports-led offering, the return of NBCUniversal shows and better adjusted EBITDA, even though subscriber numbers are down.
fuboTV Inc. drew new looks from the market after a ratings upgrade. MarketBeat said Saturday that Wall Street Zen lifted fuboTV to hold from sell. That capped a week where analysts weighed in on price targets, NBCUniversal channels were back on the service, and investors talked up demand connected to the 2026 FIFA World Cup. FUBO last traded at $9.83, based on the latest quote after Friday’s close.
Wall Street is still leaning positive on the stock, but stops short of a one-way call. Needham & Company kept its buy rating and $15 target, MarketBeat said, and Barrington Research stuck with an outperform and $16 target. GuruFocus mentioned the Barrington view in a June 11 note. MarketBeat’s numbers break down to one Strong Buy, six Buys, two Holds and one Sell. Consensus stays at Moderate Buy, with the average price target at $16.83.
Fubo’s push for profit is being weighed against shrinking paid subscriber numbers. In results out May 6, the company said revenue hit $1.574 billion for the quarter to March 31. North America subscribers fell to 5.7 million from 5.9 million a year ago. Net loss for the period was $6.2 million. Adjusted EBITDA came in at $37.7 million, up from $1.4 million pro forma adjusted EBITDA the year before.
Seeking Alpha contributor Tyler Wiedwald flagged the tension in a June 10 note that argued softer subscriber numbers are hiding what he called an EBITDA turnaround. The summary pointed to Fubo’s 5.7 million subscribers, $6.2 billion in 12-month pro forma revenue, a swing to profitability around $100 million in trailing 12-month pro forma adjusted EBITDA, and reiterated a Buy rating with a $12.35 price target.
Content is the immediate catalyst for Fubo. The company said on June 10 it reached a distribution deal with NBCUniversal, which brings Telemundo and Universo to users right away. NBCUniversal’s English-language networks, including NBC Sports Network along with its regional sports networks and FAST channels, are set to roll out in the coming weeks. “We’re thrilled to announce the return of NBCUniversal networks to Fubo,” said Todd Mathers, Fubo executive vice president of content strategy and acquisition. Fubo Investor Relations
Fubo announced the deal just as the World Cup kicked off. According to Fubo’s support page, the service will stream all 104 FIFA World Cup 2026 matches. English-language games will run on FOX and FS1, with Telemundo and Universo handling Spanish. Every match is set to stream in 4K on FOX 4K and FS1 4K for subscribers using a 4K device and either the Elite base plan or higher, or the World Cup 4K add-on.
Fubo is pushing its distribution plans tied to Disney. In its latest earnings, Fubo said Hulu Live content bundles are now part of Fubo’s e-commerce offer. The company said ESPN.com’s “Where to Watch” pages should soon link to Fubo, while the Fubo Sports service is expected to join ESPN’s e-commerce flow first half of 2027. Fubo Investor Relations
Investors will now watch to see if a bigger channel lineup and the World Cup window can help Fubo hold onto subscribers while still keeping margins in check. In April, Fubo set a target for fiscal 2026 pro forma adjusted EBITDA at $80 million to $100 million, with a 2028 adjusted EBITDA goal of at least $300 million. The company expects positive free cash flow in fiscal 2027 and 2028 based on its current plan.
