Today: 25 June 2026
Wendy’s (NASDAQ:WEN) meme run sends stock up $420 million on retail action
25 June 2026
2 mins read

Wendy’s (NASDAQ:WEN) meme run sends stock up $420 million on retail action

NEW YORK, June 25, 2026, 10:04 (EDT)

  • Wendy’s traded up 7.1% at $8.42 as of 9:49 a.m. EDT, after a 25.7% gain on Wednesday. Trading volume reached 32.7 million shares.
  • Retail traders bought a net $4.5 million in the first half-hour Wednesday and early this week, according to Vanda data cited by Reuters.
  • About a third of the float is sold short. Q1 U.S. same-restaurant sales dropped 7.8%, with net income down 42.1% to $22.7 million.

The Wendy’s Company (NASDAQ:WEN) keeps looking like a short-squeeze play, not a restaurant turnaround name.

The burger chain’s market cap stood near $1.63 billion early Thursday in New York, climbing about $420 million from what Tuesday’s close implied after a 25.7% gain Wednesday and Thursday’s move. That’s more than double Wendy’s projected full-year free cash flow of $190 million to $205 million.

Wendy’s stock has jumped ahead of any change in the business, putting the focus on its cash flow numbers. Vanda Research data cited by Reuters showed retail investors picked up a net $2.3 million of Wendy’s shares in Wednesday’s first half-hour, after already buying $2.2 million earlier this week.

The reported flow is minor compared to a big mark-to-market move. That shows the setup—this is a low-priced consumer name, the brand is familiar, the short book is packed, and the ticker was already a forum punchline in retail trading circles.

MarketBeat reported 50.27 million Wendy’s shares sold short as of May 29, making up 31.83% of the public float, and said it would take 4.7 days to cover. ORTEX showed short interest at about 34% of free float, or nearly 53 million shares, and said around 80% of borrowable stock had already been lent out. ORTEX co-founder Peter Hillerberg told Inc. the short trade is “genuinely crowded on the short side.” MarketBeat

Reddit (NYSE:RDDT) lit up the trade. The WallStreetBets post about Wendy’s went up Wednesday and “Save Wendy’s” trended, according to Inc. Stocktwits told Inc. the Wendy’s ticker was its top trend most of the session, with message volume up 562.7% in a day. Inc.com

Wendy’s moves to name Steve Cirulis CFO, chief strategy officer

Wendy’s on June 23 picked Steve Cirulis as chief financial officer and chief strategy officer, replacing Ken Cook. The company said Cirulis worked with CEO Bob Wright at Potbelly Sandwich Works, where the two were part of a turnaround that lifted the share price over 500%. Wright said Cirulis brings “solid financial discipline, topline growth and enhanced franchisee profitability.” Cirulis called Wendy’s a “tremendous opportunity.” Irv Wendy’s

Wendy’s (NASDAQ:WEN) turned in another weak quarter. First-quarter global systemwide sales dropped 5.5%. U.S. same-restaurant sales were down 7.8%, and global same-restaurant sales fell 6.8%. Margins at U.S. company-run stores dropped by 340 basis points to 11.4%. Net income sank to $22.7 million, from $39.2 million last year. CEO Cook called this the “early stages of a turnaround.” Irv Wendy’s

Wendy’s closed the quarter with 7,251 locations globally, 146 fewer than the same quarter last year. The company didn’t buy back any shares in Q1 and hadn’t done so by May 8 in Q2. There’s still $35 million available under its current repurchase plan.

Wendy’s saw trading spike again Thursday. The chain moved 202 million shares Wednesday, well above its average of around 10 million a day, according to Business Insider. By 9:49 a.m. EDT Thursday, volume was already at 32.7 million shares.

Hillerberg told Reuters on Wednesday that Wendy’s was set up for a “short squeeze,” but that hadn’t happened yet since most short sellers were still close to their entry levels. “That only changes if the rally keeps running,” he said. Reuters

Khadija Saeed is a financial markets reporter at TS2.tech, specializing in stocks, technology and emerging industries. She studied economics and finance at the London School of Economics and previously worked in market research before moving into financial journalism. Her coverage focuses on the companies, innovations and economic trends influencing global investors.

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