Trump Media Shares Rise 12% as Investors Weigh Truth API Revenue Details
28 July 2026
1 min read

Trump Media Shares Rise 12% as Investors Weigh Truth API Revenue Details

NEW YORK, July 27, 2026, 5:07 p.m. EDT — U.S. regular trading has ended and after-hours trading is now underway.

  • Trump Media finished at $9.56, gaining 11.6%, with 4.94 million shares traded.
  • The surge recovered much of the 11.4% drop from the week before.
  • Initial projections indicate that Truth API could generate between $3.6 million and $6 million each year with five clients.

Shares of Trump Media & Technology Group Corp. climbed 11.6% to $9.56 on Monday. Early estimates suggest the increase in equity value is about $274 million.

The main question for investors is that gain. It is much higher than the immediate sales being generated by Truth API.

Trump Media Shares Rise 12% as Investors Weigh Truth API Revenue Details

Truth API is expected to go live on August 1, providing institutional customers with chosen Truth Social posts in milliseconds, 24 hours a day.

The Wall Street Journal reported that at least five companies have enrolled. Reuters reported that monthly fees varied between $60,000 for three-year agreements and $100,000.

Initial revenue sensitivity for Truth API

ScenarioMonthly fee per clientAnnual run-rate for five clientsRun-rate as a percentage of 2025 sales
Three-year offer$60,000$3.6 million98%
Highest reported price$100,000$6.0 million163%

The projections are based on five paying customers over a year. Staggered onboarding, additional discounts, client attrition, service expenses and accounting schedule are not factored in. Trump Media posted net sales of $3.68 million in 2025.

If five clients were secured at the lower estimate, sales would almost reach 2025 levels. At the upper estimate, those five clients would surpass 2025 sales by 63%.

The estimated value increase on Monday was significantly higher. It amounted to nearly 76 times the low-end rate and 46 times the upper estimate.

The gap indicates that investors are factoring in more than just the initial group of customers. Either broader adoption, stronger pricing leverage, or a combination will be needed.

Interim CEO Kevin McGurn stated that the API has potential to be a “meaningful, ongoing source of revenue” with increasing adoption. Details on contract values have not been made public. SEC

Demand could also be focused. Mark Spiegel from Stanphyl Capital noted that “the only market-moving poster on Truth Social is Trump himself.” Reuters

The bounce came after a difficult week. DJT dropped 11.4% between July 17 and Friday. Monday’s closing price remained nearly 1% under that level.

Peer movements were modest. RUM Group Inc. advanced 6.0%, and Reddit Inc. increased 6.2%. The Nasdaq Composite fell 0.2%.

Operating performance continues to be both limited and variable. Trump Media reported a loss of $712.3 million against $3.68 million in sales for 2025. Revenue for the first quarter totaled $871,200, with a loss of $405.9 million.

The August 1 API launch is the next scheduled catalyst this week. Investors are expected to monitor official pricing details, the number of paying clients, and reported revenue figures.

Risks: Trump Media has yet to reveal contract amounts or register any API income. Two leading banks informed Reuters they are not planning on subscribing. Political attention and volatile asset prices may significantly affect the modest new revenue channel.

How did DJT shares perform on Monday, and did this trend affect the broader market?

DJT finished Monday, July 27, at $9.56, advancing 11.6% from its Friday close. During standard trading, shares fluctuated between $8.80 and $9.71. Turnover hit 4.94 million shares, coming close to the average of 4.98 million. Despite the gain, the stock stayed 50% off its annual peak of $19.28. Google The S&P 500 edged up 0.02%, while the Nasdaq dropped 0.18%. There was no new company filing to clearly account for the rise, leaving the cause unclear. The Wall Street Journal

Is it possible for Truth API to significantly boost revenue without facing regulatory challenges?

Truth API will begin serving institutional clients on August 1, providing rapid access to ten prominent accounts and archival data from 2022 onward. TMTG confirms that customers have signed up but does not disclose specifics on names or totals. Reuters cited pricing at $100,000 per month, or $60,000 per month for three-year agreements. A single client at standard rates would generate $1.2 million annually—surpassing Q1 revenue of $871,200. Lawmakers have asked the SEC to review the deal; no breach has been determined. Total contracted revenue is still undisclosed. Reuters

When are Q2 results due, and what is most important?

TMTG has yet to confirm its date for second-quarter results. Estimates from independent sources place the announcement between July 31 and August 7. The timing has implications for this week’s scheduled catalysts. Investors plan to compare the revenue to Q1’s $871,200 figure and the net loss of $405.9 million. They will also assess whether the $17.9 million in operating cash flow seen in Q1 can be sustained. Most of that Q1 inflow was linked to the sale of put options that had been bought earlier. Market Chameleon

To what extent is TMTG’s financial performance linked to the crypto markets?

As of March 31, TMTG reported digital assets totaling $700.1 million, with an additional $135.6 million pledged, bringing total direct digital exposure to $835.7 million. The firm also reported holdings of $554.1 million in publicly traded equity securities. During Q1, TMTG posted $244.0 million in digital-asset losses and $108.2 million in investment losses, mostly unrealized. The company’s current holdings may differ from those at the end of March, making present-day exposure unclear. SEC

Does DJT trade at a discount compared to TMTG’s balance sheet?

DJT’s market value at $9.56 stands around $2.65 billion. For March, the company had book equity of $1.253 billion, or about 2.1 times book value. Total assets came in at $2.236 billion against $983.5 million in liabilities. A significant part of these assets consisted of crypto, ETFs, and other securities valued at market prices. These holdings are susceptible to sharp changes in volatile markets. The March data will remain current until TMTG issues its second-quarter results. SEC

Is TMTG equipped to manage its upcoming convertible debt obligations?

As of March, debt stood at $958.6 million before lease liabilities. Convertible notes payable amounted to $953.3 million and were listed as current liabilities. Holders of these notes may require repayment in cash on November 30, 2026, for the principal plus any accrued interest. TMTG reported $249.1 million in cash holdings and $2.081 billion in total financial assets. Significant redemptions could prompt asset sales, refinancing efforts, or both. SEC

What is the expected dilution and likelihood of the proposed TAE Technologies merger?

The TAE transaction, structured as an all-stock agreement, is valued at over $6 billion. Around 276 million new DJT shares are set to be issued to TAE shareholders. DJT currently has about 277 million shares outstanding. Following the completion, existing TMTG shareholders would together hold close to 50%. The most recent guidance targets a fourth-quarter 2026 closing at the latest, though it could happen sooner. TMTG has also put the planned media-business spin-off on hold. The deal still requires shareholder approval, SEC clearance, antitrust review, and listing authorization. SEC

Has the most recent legal settlement eliminated a significant risk?

The July 19 agreement ended all disputes between TMTG, Patrick Orlando, and ARC Global. The company stated that settlement details would stay confidential. TMTG reported no payment, share transfer, or immediate effect on its accounts. The resolution concludes the specific cases, though investors are unable to determine the settlement’s value with certainty. The precise financial impact will not be clear until future filings reveal further information. SEC

To what extent is Donald Trump’s financial stake focused on DJT?

According to a June 19 filing, the trust owned 114.75 million shares. This was down from 276.95 million in May, a reduction to around 41.4%. With shares at $9.56, the holding totaled roughly $1.10 billion. Donald Trump is listed as the sole beneficiary, while Donald Trump Jr. exercises voting power. If 276 million merger shares are released, the share could decrease to about 21%. This projection assumes no shares are sold, transferred, or more are issued. SEC

Roman Perkowski is a senior markets reporter at TS2.tech, specializing in stocks, technology and macroeconomic trends. A graduate of the Cracow University of Economics, he previously worked in investment research and corporate finance. His coverage helps readers understand the key forces driving global financial markets and emerging industries. Follow Roman Perkowski on Google News.

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