NEW YORK, July 25, 2026, 10:06 EDT — U.S. markets finished trading as the weekend began.
- A minimum of five high-frequency trading companies have registered for Truth API.
- DJT finished Friday at $8.56, down 11.4% for the week.
- Initial calculations indicate that between 23 and 39 clients would be required to offset the media unit’s quarterly EBITDA loss.
Trump Media & Technology Group NASDAQ:DJT has secured at least five high-frequency trading firms for its Truth API. The new customers demonstrate demand for the service, but this does not address the ongoing financial losses for the media division.
With listed prices, five customers would deliver $900,000 to $1.5 million each quarter, representing 13% to 22% of TMTG’s media segment EBITDA loss for the first quarter.
This carries greater weight than the top-line revenue increase. TMTG reported total first-quarter sales of just $871,200. Its media segment posted an EBITDA loss of $6.88 million.
The initial break-even calculations are more challenging.
| Full-quarter run-rate assumption | $60,000 monthly plan | $100,000 monthly plan |
|---|---|---|
| Revenue per client | $180,000 | $300,000 |
| Revenue from five clients | $900,000 | $1.50 million |
| Share of Q1 media EBITDA loss | 13.1% | 21.8% |
| Number of clients to match loss | 39 | 23 |
| Yearly revenue from five clients | $3.60 million | $6.00 million |
This is an initial estimate, based on a single stated price per client, with no customer churn and excluding additional API expenses. Real contract details have not been made public.
Reuters said the lower-priced plan involves a commitment of three years. This would bring the total value of a single contract to $2.16 million, not including additional discounts.
Truth API will go live on August 1, offering millisecond-level delivery, uninterrupted coverage, and an archive that extends back to 2022.
Interim CEO Kevin McGurn stated that adopting Truth API has the potential to become “a meaningful, ongoing source of revenue.” TMTG referred to the offering as a recurring revenue stream with high margins. SEC
The customer argument is clear. The Wall Street Journal reported that in the minute following two Iran-related posts in June, trading volume exceeded two million shares. Nearly 24 industrial and energy stocks saw moves greater than 2%.
Automated systems are already used by investment firms to monitor Truth Social. These programs pick up significant keywords and have the ability to adjust positions in mere fractions of a second.
However, DJT shares declined, slipping 3.7% on Friday to $8.56 and shedding 11.4% over the week. TMTG’s market capitalization was close to $2.37 billion.
That valuation far exceeds the potential of the initial API market. For comparison, $6 million in yearly revenue from five clients represents about 0.25% of the present market capitalisation.
Political risks increased as well. Representative Ritchie Torres requested that the Securities and Exchange Commission look into concerns over potential market manipulation and investor protection. Senator Mark Warner called on financial institutions to decline the service.
Republicans also voiced objections. Senator Bill Cassidy described the plan as “a form of buying access.” Senator Susan Collins stated it did not appear appropriate. TheWrap
TMTG states that subscribers get posts once they are made public, not in advance. Legal experts informed Reuters that tech firms often have the option to provide earlier access to data. The situation involving the presidency is still unique.
Two sources at major banks informed Reuters that their firms were not planning to subscribe. This indicates that initial interest could be focused primarily on specialist trading companies.
Risks: Pricing details are undisclosed, operating expenses have not been revealed and tighter regulation may hamper growth. The product’s worth is also tied to whether Trump’s posts keep influencing tradable assets.
Investors will look out for named clients, confirmed pricing details and any reply from the SEC next week. The launch is set for August 1, after the close of markets on Friday.
Five companies have shown interest. Based on the same assumptions, TMTG requires approximately 18 to 34 additional clients to offset its most recent quarterly media EBITDA loss before including new API expenses.
