SYDNEY, August 27, 2026, 01:40 (AEST)
- Qantas launched an eight-day opportunity for Double Status Credits or Double Points bookings, spanning over 100 destinations.
- Qantas Loyalty reported first-half EBIT of A$286 million, a 12% increase, from a program comprising over 18.3 million members.
- Qantas ended down 0.32% at A$9.22, with 6.05 million shares traded ahead of Thursday’s results.
Qantas Airways Limited ASX:QAN has launched a limited-time booking promotion that offers double Status Credits or Qantas Points on qualifying flights. The deal provides an eight-day period for bookings, covering travel over 346 days.
Members are required to register and make their bookings by 11:59 p.m. on September 2. Travel that qualifies must take place between September 3, 2026 and August 14, 2027. There are no limits on bookings, which include Qantas-marketed and operated regional, domestic, and international flights to more than 100 destinations. Double points can also be earned on Qantas Hotel and Holiday reservations promotion release.
The promotion links Qantas’ two main revenue streams. Passenger revenue is generated from flight bookings, while Qantas Loyalty sees engagement through points, hotels, and status perks. Qantas reported a 12% increase in the segment’s first-half underlying EBIT to A$286 million, with a margin of 20% 1H26 release.
| Offer or operating measure | Verified figure | Investor connection |
|---|---|---|
| Booking window | 8 days | Drives advance sales |
| Eligible travel period | 346 days | Stimulates demand through nearly full year |
| Frequent Flyer membership | 18.3m+ | Identified loyalty audience |
| 1H26 Loyalty EBIT | A$286m; +12% | Reported segment result |
| Loyalty EBIT margin | 20% | Indicator for profitability |
| Reward seats booked in 1H26 | 2.5m; about 14,000 daily | Reward redemption metrics |
The latest official membership numbers indicate approximately A$15.63 in Loyalty EBIT per member for the half-year. This figure is reached by dividing A$286 million by the 18.3 million members. Every one percentage point movement in the segment’s half-year EBIT represents nearly A$2.86 million.
Prior to the campaign, engagement was climbing. Members accumulated 10% more points and their redemptions were up 17% in the first six months. Points from retail partners rose nearly 20%, and points from financial services advanced by 6%. The home-loan portfolio at Qantas Money surpassed A$2 billion.
Qantas reported that over 2.5 million reward seats were reserved throughout that timeframe. According to Qantas Loyalty and Customer Chief Executive Andrew Glance, customers were using points to book more than 14,000 reward seats as well as thousands of hotel nights each day.
Status Credits are used to unlock higher membership levels instead of measuring how much has been spent on flights. Achieving Gold demands 700 credits, Platinum calls for 1,400, and Platinum One takes 3,600. Choosing double credits can thus reduce the number of flights required to attain these tiers Qantas tier rules.
The stock closed at A$9.22 on Wednesday, declining A$0.03, with intraday movement from A$9.15 to A$9.44. Trading volume totaled 6.05 million shares, up 59% compared to Tuesday’s 3.81 million, and near the normal daily average market data.
Seventeen analysts rate the stock as a Buy, with the average price target at A$11.51, reflecting a 24.8% premium to Wednesday’s closing price. Price targets range between A$10 and A$12.50 S&P Global consensus.
The upcoming full-year results on Thursday will be closely watched. According to MiTrade, consensus forecasts expect net profit of A$1.418 billion and a dividend of 38.9 cents. Investors are set to weigh Qantas Loyalty’s performance against management’s EBIT growth goal of 10% to 12% for FY2026 financial calendar.
Risks: The promotion could bring bookings forward but not boost overall travel volume. Offering more points and quicker status upgrades may increase future costs for benefits. Rising fuel, airport, and labour costs could offset any gains in loyalty. Thursday’s results will indicate if the campaign is driving demand or reacting to weaker bookings.
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