SAN MATEO, California, September 1, 2026, 05:48 PDT — GoPro (GPRO.O) shares climbed 64% before the opening bell, as the company’s $87 million debt came under scrutiny during a rally fueled by online personality Markiplier.
- At 08:44 EDT, GoPro was trading at $1.44, up 64.35% from its close on Monday, with 116.6 million shares changing hands in premarket trading.
- Mark Edward Fischbach reported holding 13.5 million Class A shares, representing 8.5%, according to a passive Schedule 13G submission.
- As of June 30, GoPro reported having $27.3 million in cash and $87.2 million in debt.
Shares of GoPro, Inc. NASDAQ:GPRO surged 64.35% ahead of Tuesday’s market open. The stock was last seen trading at $1.44 at 08:44 EDT Nasdaq premarket data.
The jump came after filmmaker Mark Edward Fischbach, known online as Markiplier, revealed a significant stake.
Based on the most recent price, his reported stake had a value close to $19.4 million. This represents approximately 71% of GoPro’s cash as of June.
GoPro’s two-session price re-rating
USD per share; premarket range and last trade are consolidated Nasdaq readings.
Source: Nasdaq. As of .
Markets saw choppy trading. Premarket volume totaled 116.6 million shares, with prices swinging between a low of $1.28 and a high of $1.83.
Monday closed at $0.8762, up 46.06% on the day. In the following session, the intraday high was over twice that closing price.
Fischbach disclosed ownership of 13.5 million Class A shares, representing 8.5% of that category. The Schedule 13G cites July 13 as the event date.
Marked value of the disclosed stake
13.5 million shares, compared with GoPro’s June cash balance; USD millions.
Sources: SEC Schedule 13G, Nasdaq and GoPro Form 10-Q. Stake values are calculated marks, not acquisition cost.
Fischbach did not reveal his average buy price. The comparison reflects marked value, not returns on investment.
The filing states that the shares were not purchased to seek control, classifying the stake as passive even though it is sizable.
GoPro reported $27.3 million in cash and $87.2 million in debt at the end of June. The company used $47.4 million in operating cash flow during the first half, according to its Form 10-Q.
The balance-sheet test behind the rally
Reported figures in USD millions. Cash, debt and liabilities are at June 30; cash use covers six months.
Source: GoPro Form 10-Q filed August 10, 2026.
The outlook stays mixed. GoPro’s second-quarter revenue dropped 31.3% to $104.9 million GoPro results.
Hardware revenue fell 39.9% to $76.0 million, while revenue from subscriptions and services increased 10.6% to $29.0 million.
GoPro founder and CEO Nicholas Woodman stated the company “continued to advance our strategic review process.” The process aims to maximize value for shareholders.
The board stated that its evaluation could involve a sale or merger. No deadline has been established and there is no guarantee any deal will occur.
The Nasdaq’s $1 requirement is more urgent. GoPro must achieve closing bids of at least $1 for a minimum of 10 straight business days.
Risks: Premarket prices may swiftly move in the opposite direction once trading begins. Holding a passive stake does not provide funds, alter debt arrangements, or assure the presence of a purchaser.
The closing bid on Tuesday initiates the next phase. Investors need to distinguish ongoing refinancing improvements from a single-day shift in valuation.
