LONDON, September 3, 2026, 09:38 BST — Vodafone rolled out a new TV bundle aimed at bridging a gap of 73,000 mobile customers, as the stock advanced 2.2%.
- Vodafone shares were at 122.05 pence, rising 2.22%, as of 08:58:42 BST.
- Starting in October, Vodafone TV will provide access to over 200 live channels and more than 300 games.
- UK broadband saw an increase of 34,000 customers in Q1 FY27, while the number of mobile contracts declined by 73,000.
Shares of Vodafone Group Plc LON:VOD climbed 2.2% early Thursday. The firm additionally unveiled Vodafone TV, an entertainment package that will launch in the UK in October.
The service targets a gap in Vodafone’s UK customer base. In the past quarter, mobile contracts saw a decline of 73,000 customers, whereas broadband subscriptions increased by 34,000.
Vodafone TV offers live TV, streaming services, games, and applications. The platform features Netflix NASDAQ:NFLX and Warner Bros. Discovery’s NASDAQ:WBD HBO Max. Vodafone has not revealed the price of the bundle.
Vodafone London trading snapshot
Pence per share; change versus the 119.40p previous close
Source: Google Finance. As of .
Shares started trading at 120.25 pence and climbed to 122.32. The most recent price stood 6.9% lower than the 52-week peak.
Rob Winterschladen, consumer director, described the service as “a family entertainment platform.” Analyst Paolo Pescatore noted that the future of streaming depends on “aggregation, simplicity and discovery.” The statements were both included in the launch statement.
What Vodafone TV puts in the bundle
Source: VodafoneThree launch statement, September 3, 2026. Stuff reported that price was not disclosed.
Netgem SA EPA:ALNTG has been appointed to deliver and manage the platform. According to its regulated statement, the company outlined a multiyear contract. The deal reduces the need for Vodafone to independently set up a television stack.
In Q1 FY27, the UK accounted for 23% of total group service revenue. Organic service revenue in the UK increased by 0.6%, supported by wholesale and fixed line contributions. Mobile average revenue per user continued to face downward pressure.
UK customer movement shows the bundle challenge
Q1 FY27 net additions, thousands of customers
Source: Vodafone Q1 FY27 trading update, published July 27, 2026. FWA additions are reported within mobile additions.
The UK economy’s growth rate slipped into negative territory in late FY26, falling from 1.2% in the first quarter to -0.5% by the fourth quarter. In the most recent quarter, the rate rebounded to 0.6% company presentation.
Group service revenue increased by 5.2% in the first quarter of FY27. Adjusted EBITDAaL climbed 6.2%. Vodafone anticipates reaching the top end of its €13.0 billion to €13.3 billion guidance for the full year.
The company’s market capitalisation stood at £28.26 billion at the most recent valuation. The stock traded 46% higher than its 52-week low, with a stated dividend yield of 3.25% Google Finance.
The next challenge concerns commercial terms. VodafoneThree will hold an investor presentation in October, coinciding with the launch of the TV service.
Risks: Lower prices from subsidies may impact margins. Rising content expenses are possible, and competitors may offer lower-priced packages. The number of mobile users may continue to decline even with improved retention efforts.
Investors are advised to monitor household churn, broadband subscriber growth and UK revenue per account. These indicators will reveal if Vodafone TV justifies its inclusion in the bundle.
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