Published: November 10, 2025
Retailers have flipped the Black Friday switch early, and Apple hardware is leading with genuine record lows today. The headline cuts: Apple’s M4 MacBook Air is down to $749 and the M4 Mac mini (512GB) is $689.99, with additional markdowns across AirPods, Apple Watch, and iPad lines. Below is a clean, verified roundup you can act on now, plus quick context on why these prices matter.
Today’s Top Apple Deals (United States)
Mac & MacBook
- MacBook Air (13‑inch, M4, 16GB/256GB) — $749 (record low; $250 off). Deal live at major retailers today. Engadget
- MacBook Air (15‑inch, M4, 16GB/256GB) — $949 (all‑time low widely tracked this week). The Verge
- Mac mini (M4, 16GB/512GB) — $689.99 (about $110 off MSRP). AppleInsider
- Mac mini (M4, 16GB/256GB) — $499 (early Black Friday price floor highlighted by deal trackers). Engadget
Audio & Wearables
- AirPods 4 — $89.99 (matches the best price tracked this season). MacRumors
- Apple Watch Ultra 3 — $699.99 (one of the top early Black Friday offers). MacRumors
Related highlights
- MacBook Air (M4, 512GB configurations) — frequently spotted $250 off (e.g., 13‑inch 16GB/512GB at $949; 15‑inch 16GB/512GB at $1,150). 9to5Toys
Note: Pricing and availability change quickly during Black Friday. Check color options and storage/RAM variants; some prices apply only to select configurations.
Why these prices matter
- MacBook Air M4 at an actual floor: Multiple outlets confirm $749 for the 13‑inch model as a bona fide record low for Apple’s 2025 Air. That’s a significant $250 under list and better than previous seasonal dips, making it the best-value Mac laptop deal today. Engadget
- Mac mini heats up at $499–$690: Apple’s compact desktop is seeing its first broad early‑BF wave, with $499 for the 256GB model and $689.99 for the more practical 512GB SKU—both strong season‑start benchmarks. Engadget
- Third‑party roundups reinforce the trend: Dedicated price trackers and deal editors continue to flag these as the standout Apple door‑openers heading into Black Friday week. Engadget
Where the deals are surfacing
Most discounts above are being promoted at major US retailers (notably Amazon and Best Buy) and featured in trusted deal roundups. Engadget’s rolling early‑BF hub lists the $749 MacBook Air and $100 off Mac mini M4 among its top picks, echoing broader market pricing. Engadget
Industry deal watchers at 9to5Toys/9to5Mac also catalog the $250 off MacBook Air M4 family—including deeper cuts on 512GB and 15‑inch trims—helpful if you’re targeting more storage or the larger display. 9to5Toys
PCMag is amplifying the early wave as well, flagging all‑time‑low MacBook Air pricing and iPad/Audio markdowns in its social feeds today. X (formerly Twitter)
Quick buying advice (today)
- MacBook Air M4 (13‑inch) @ $749 is the default “buy now” for students, remote workers, and general creators who don’t need Pro‑class GPUs. If you multitask heavily, consider grabbing the 512GB variant while it’s $949. 9to5Toys
- Mac mini M4 (512GB) @ $689.99 is the sweet spot for a desk setup—double the base storage without the usual markup. Pair with your own monitor and keyboard for a low‑cost, high‑longevity desktop. AppleInsider
- AirPods 4 @ $89.99 is as low as we’ve seen this cycle; if you’re upgrading from earlier AirPods or stocking stuffers, this one tends to sell out first. MacRumors
- Watch Ultra 3 @ $699.99 rarely dips further pre‑BF; outdoor athletes who want the big screen and battery may want to lock this in. MacRumors
Price‑watch notes for November 10, 2025
- Stock and coupon quirks: Some lows require clipping on‑page coupons or selecting specific colors/finishes; if a price looks off by ~$20–$50, check those toggles. Engadget
- Regional variances: UK/AU pricing is moving in parallel but not identical; the US numbers above represent today’s most consistent lows. News
- Verification: Deal editors and price guides tracking Apple gear show these lows as current as of this morning, Nov 10. AppleInsider
The bottom line
As of today (Nov 10, 2025), the MacBook Air M4 at $749 and the Mac mini M4 512GB at $689.99 are the two can’t‑miss Apple deals starting the Black Friday stretch. If you’ve been waiting to upgrade a Mac or add a living‑room desktop, these prices are the season’s reference points—with AirPods and Apple Watch rounding out the best accessory buys. Expect inventory to move quickly this week. MacRumors
Sources & further reading (selected):
Record‑low MacBook Air M4 $749 (Engadget); $499 Mac mini M4 early deal (Engadget); $689.99 Mac mini 512GB (AppleInsider); 15‑inch Air down to $949 (The Verge); AirPods 4 $89.99 + Watch Ultra 3 $699 (MacRumors); Deeper Air configurations (9to5Toys/9to5Mac). 9to5Toys
Pricing accurate at time of publication; subject to change or sell‑out.
