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Apple stock jumps as Goldman flags App Store spending pickup, keeping AAPL in focus
4 February 2026
1 min read

Apple stock jumps as Goldman flags App Store spending pickup, keeping AAPL in focus

New York, Feb 4, 2026, 10:45 EST — Regular session

  • Apple shares climbed roughly 2.5% in morning trading, recovering some losses from a weaker session earlier.
  • Goldman Sachs highlighted stronger-than-expected App Store spending growth in January and maintained its $330 price target.
  • Following an AI-fueled selloff in software stocks, investors are still jittery, keeping a close watch on mega-cap tech.

Apple Inc shares climbed 2.5%, hitting $276.15 in early trading Wednesday. The stock fluctuated between $269.49 and $278.80, opening at $272.33 before gaining $6.67 by the latest update.

The bounce is crucial since Apple, valued around $4 trillion, can move the major U.S. indexes all by itself. After a dip in software and cloud stocks, Wall Street is searching for firmer ground. Attention has shifted back to the “Magnificent Seven” mega-cap tech giants as Alphabet prepares to report after the bell, with Amazon set to follow on Thursday. “Strong earnings support the market’s valuations,” said Sean Clark, chief investment officer at Clark Capital. Reuters

The backdrop is chaotic. Investors have been slashing valuations on software and data stocks since Anthropic rolled out new plug-ins for its Claude Cowork agent, sparking worries that AI could disrupt existing business models. IG strategist Chris Beauchamp bluntly described it as Anthropic “parking its tanks on their lawn.” Reuters

Apple slipped 0.2% to close at $269.48 on Tuesday, following a 4.1% surge Monday. The shares have been volatile since last week’s earnings, with traders rapidly reacting to every signal on iPhone sales and Services. Yahoo Finance

Goldman Sachs maintained its buy rating and a $330 price target, citing a boost in App Store spending in January. According to the bank’s data, App Store spending rose roughly 7% year over year, with the drop in games slowing and entertainment spending picking up speed. Investing.com

Apple projected March-quarter revenue growth between 13% and 16% last week, following holiday-quarter revenue of $143.8 billion and earnings per share of $2.84. CEO Tim Cook described iPhone demand as “staggering,” though he cautioned that a worldwide memory-chip shortage might squeeze margins as early as this quarter. Reuters

The company announced a quarterly cash dividend of $0.26 per share, set for payment on Feb. 12 to shareholders recorded by Feb. 9. That date marks the deadline for investors to appear on the shareholder list and qualify for the dividend. Apple

But these drivers behind Services growth carry some baggage. Reuters noted regulators in Europe are digging into App Store payment rules. Plus, limited memory-chip supply might push costs higher. Gerrit Smit, who manages the Stonehage Fleming Global Best Ideas Equity fund, said, “Apple can probably generate a positive return on very little AI investment, thanks to its distribution.” Reuters

Investors are gearing up for Apple’s annual meeting on Feb. 24 at 8:00 a.m. PT, which will be held virtually. The event is expected to shed light on governance proposals and shareholder priorities as spring approaches. Apple Investor Relations

Stock Market Today

  • Lumentum Jumps 12% on $2 Billion NVIDIA Deal and S&P 500 Inclusion
    March 18, 2026, 10:43 AM EDT. Lumentum (LITE) shares surged 12% to $729 following a $2 billion strategic partnership with NVIDIA focused on laser and optical components for AI data centers. The company also announced its S&P 500 index inclusion effective March 23, which typically drives demand from index funds. Lumentum's Q2 revenue soared 65.46% year-over-year to $665.5 million, beating estimates, with Q3 guidance projecting $780 million to $830 million in revenue. The optical circuit switch backlog surpasses $400 million, with operations sold out through 2027. Positioned as a critical supplier in AI infrastructure buildout, Lumentum is capitalizing on strong demand outpacing supply across data centers. NVIDIA shares were mostly flat, highlighting Lumentum's role within the AI ecosystem as its stock approaches a 52-week high.
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