New York, Jan 19, 2026, 17:50 EST — The market has closed.
- On Friday, AppLovin shares fell 6.3%, closing at $568.76.
- Since late December, the stock has fallen roughly 22%, following a turbulent kick-off to 2026.
- AppLovin will release its earnings on Feb. 11, following the market close.
AppLovin shares ended Friday down 6.3%, closing at $568.76. Since December 22, the stock has fallen roughly 22%, ahead of Monday’s U.S. market holiday when trading was halted.
That drop counts now, sending the stock into a jittery start ahead of a short trading week, with U.S. markets back on Tuesday. When the tape sours, investors are quick to shed pricey growth stocks.
AppLovin plans to release its fourth-quarter and full-year 2025 earnings on Feb. 11, right after the U.S. market closes. The company will also host a webcast that day featuring CEO Adam Foroughi and CFO Matthew Stumpf.
Evercore ISI’s Robert Coolbrith kicked off coverage last week with an Outperform rating and set an $835 price target. He labeled AppLovin the “dominant” player in mobile gaming ad-tech and projected revenue and EBITDA growth above 30% annually through 2028. TipRanks
A recent Form 4 filing revealed that director Webb Maynard G Jr was granted 28 restricted stock units, or RSUs, which convert into shares as they vest. The document also showed Maynard directly holds 2,595 shares, with an additional 147,886 shares held indirectly via an entity under his control.
AppLovin offers marketing software and ad tools designed to help developers monetize their apps and draw in users. Mobile gaming ads have long been its primary revenue driver, but the company is increasingly targeting e-commerce advertising.
That said, the stock remains exposed to headline risk. In October, Reuters reported that the U.S. Securities and Exchange Commission was investigating AppLovin’s data-collection practices. An AppLovin spokesperson declined to comment on any potential regulatory issues at the time.
Competitive pressure is intense. AppLovin vies for ad dollars against digital ad specialists like The Trade Desk, while also facing off with platforms such as Unity that aim to expand their mobile gaming tools.
When trading kicks off Tuesday, all eyes will be on whether APP can regain footing after last week’s drop and if buyers jump in early. With its high volatility, any new signals on ad demand could send the stock moving quickly.
AppLovin’s next big date is Feb. 11, when it will report earnings after the bell and hold a webcast Q&A session.
