New York, Jan 24, 2026, 18:01 EST — The market has closed.
- Shares closed Friday roughly 0.5% higher following a volatile week
- A short-seller report sparked scrutiny, with the company quickly firing back to defend its governance and compliance.
- Traders are focused on any further disclosures ahead of the February 11 earnings report
AppLovin Corp shares ended Friday 0.5% higher at $524.41, after trading between $509.36 and $535.68 during the session. U.S. markets were then closed for the weekend.
The stock has swung wildly since mid-month, dropping roughly 22% from its close on Jan. 13 following several sharp daily swings this week. That volatility will be key heading into Monday’s open as investors weigh headline risk alongside the company’s growth narrative.
Late Thursday, Pomerantz LLP announced it is probing claims for AppLovin investors, citing the recent selloff linked to allegations in a research report. The firm framed its notice as an investigation into possible securities fraud or other illegal business practices.
The selloff began after CapitalWatch, a short seller betting against the stock, claimed AppLovin’s business and shareholder network were tied to a global money-laundering scheme. These allegations remain unproven.
AppLovin fired back, labeling the allegations “patently false” and saying it “categorically reject[s] the claims made in this report,” according to an emailed statement cited by Investing.com. The company added that if the report’s premise were true, it would point to a wider breakdown across the mobile advertising and app-store ecosystem. Investing.com
AppLovin provides software aimed at helping app developers and other companies market, monetize, and expand their audiences. It’s a key player in ad tech, attracting close attention. Comparable firms in the wider digital ad space include The Trade Desk and Unity Software, where investor sentiment can shift abruptly over concerns about data access, ad effectiveness, or platform ties.
The risks extend beyond legal troubles. More short reports, fresh lawsuits, or tighter regulatory scrutiny could cap the stock’s upside, turning guidance into the headline over quarterly beats or misses.
Regulatory scrutiny isn’t new for AppLovin. Reuters noted in October that the U.S. Securities and Exchange Commission had opened an investigation into the company’s data-collection methods, referencing a Bloomberg News story.
AppLovin plans to release its fourth-quarter and full-year 2025 earnings on Feb. 11 after U.S. markets close. CEO Adam Foroughi and CFO Matthew Stumpf will host a webcast at 5 p.m. ET to discuss the results.
