NEW YORK, January 4, 2026, 13:41 ET — Market closed.
Asana, Inc. (ASAN) shares fell about 5.4% on Friday to $12.96, finishing near the session low after trading between $12.92 and $13.84. Research outlet Wall Street Zen downgraded the stock to “hold” from “buy” on Saturday, MarketBeat reported. 1
The slide leaves Asana heading into Monday’s reopen with investors focused on whether 2026 brings more rate relief or a longer pause. Philadelphia Fed President Anna Paulson said on Saturday that another U.S. rate cut could take a while, after the Fed lowered rates by 75 basis points in 2025, Reuters reported. 2
That matters for smaller software names because higher yields typically compress valuations, even when company fundamentals do not change. Asana’s shares have been sensitive to signals on customer spending and whether the company can protect renewals while pushing new AI-driven products.
Wall Street Zen’s move adds to a cautious Street stance. Analysts tracked by MarketWatch rate Asana “hold” on average and peg a $16.15 average target price. 3
The broader market was mixed on Friday: the S&P 500 proxy SPY rose about 0.2% while the Nasdaq-100 tracker QQQ slipped about 0.2%.
Asana last updated investors on Dec. 2, when it forecast fourth-quarter revenue of $204 million to $206 million and non-GAAP operating income of $14 million to $16 million, along with non-GAAP earnings of about 7 cents a share. Non-GAAP results exclude certain costs such as stock-based compensation. “Q3 was another strong quarter of execution,” Chief Financial Officer Sonalee Parekh said in the statement. 4
Investors also track net revenue retention, which compares revenue from the same customers with a year earlier and captures churn and expansion. A sustained rebound there would support Asana’s case that the customer base is stabilizing again.
Asana competes with Monday.com and Atlassian in a crowded market for project and workflow tools, where buyers have pushed for fewer vendors and tighter budgets. That keeps pressure on seat expansion and pricing.
The stock remains closer to its 52-week low than its high, with a 52-week range of $11.58 to $24.50, MarketWatch data show. 5
But the stock remains vulnerable if revenue growth stays in the high-single digits and customers continue to trim usage, forcing heavier discounting. A firmer outlook for interest rates would add pressure by keeping investors wary of money-losing software names.
