Los Angeles, February 27, 2026, 03:10 PST
- AXS has elevated Julie Lamb to chief talent officer, while Jason Boxer steps into the chief financial officer role.
- Both remain under CEO Bryan Perez, with no changes to their reporting lines.
- These changes come after AXS bolstered its technology and innovation leadership team.
Ticketing and live event tech firm AXS on Thursday named Julie Lamb its new chief talent officer and Jason Boxer chief financial officer, moving both up from senior vice president roles. Both Lamb and Boxer remain under CEO Bryan Perez. Their promotions come on the heels of Nikhil Bobde stepping in as chief technology officer and Alex Hazboun taking on chief innovation officer, AXS noted.
Why does it matter? AXS is in the middle of a global push, revamping its ticketing, entry, and resale tech. Suddenly, questions about hiring, internal controls, and how fast teams can actually deliver aren’t just “back office” talk—they’re surfacing right in front of partners.
Long contracts, high switching costs—that’s the norm for ticketing companies, particularly when it comes to arenas, sports, or festival deals. Stability at the top often comes up as a plus when firms push for multi-year platform overhauls.
Lamb had been senior vice president of human resources. AXS said her new responsibilities now cover talent development and organisational effectiveness, with a focus on shaping what the company called a scalable, inclusive, high-performance culture.
Perez highlighted staff and partner ties as a key edge. “our people – and the lasting relationships they build with our partners – are one of our competitive advantages,” he said. He also singled out Boxer’s role in driving growth, saying the finance executive “has had a critical impact on our growth.” AEG Worldwide
Boxer had served as senior vice president of accounting and finance before stepping into the CFO role, the highest finance position at the company. Now, he’s responsible for financial planning and analysis (FP&A), as well as accounting, treasury duties, and the company’s longer-term growth strategies.
According to AXS, Boxer played a key role in tightening financial discipline and backed critical decisions as the company pushed its global expansion, with a particular focus on acquisitions.
AXS handles both initial and resale ticket markets and is behind the AXS Mobile ID digital ticketing platform, which manages ticket entry and transfers. The company claims it supplies ticketing services to over 1,600 sports and entertainment brands, with partners such as the LA28 Olympic & Paralympic Games and Coachella among those listed.
AXS is battling it out for venue and promoter deals in a ticketing landscape packed with competitors. Heavyweights like Live Nation Entertainment’s Ticketmaster dominate, but plenty of other ticketing and resale services are also in the mix.
Even with seasoned hands in top roles, risks remain. Costs can balloon as global ambitions grow. Integrations sometimes stall. And a platform upgrade? If reliability falters during a big on-sale, that move can easily backfire.
