New York, May 22, 2026, 19:06 (EDT)
Baiya International Group Inc. shares more than doubled on Friday after the Nasdaq-listed China human-resources technology firm said it had fully deployed $1 million into Binance Coin, or BNB, and renamed its digital-asset strategy the “Binance Plan.” The company said the move followed a public vote on its X account in which BNB received about 89.2% support. GlobeNewswire
That mattered because BIYA is a very small, volatile stock, and the announcement gave traders a fresh crypto-treasury angle before a long U.S. market weekend. The shares closed at $1.30, up 110.53%, with volume of 101.17 million shares against an average of 6.18 million; Benzinga showed the stock at $1.38 after hours.
BNB is the digital token tied to the Binance ecosystem. It was not itself making the same move: Binance quoted BNB near $653, down about 0.75% over 24 hours, with a market value of about $88 billion.
The timing was awkward and useful at once. U.S. stocks traded normally on Friday, but Nasdaq will be closed on Monday, May 25, for Memorial Day, shortening the next trading week and leaving a three-day gap for investors to digest the move.
Baiya said it had also activated four algorithmic trading strategies — computer-set rules for buying and selling — tied to the BNB position. It said 50% of realized revenue from that process may be used for possible share repurchases, or buybacks, subject to market conditions, law and board approval. Chief Executive Siyu Yang said the company was “not just allocating assets” but building a “transparent, verifiable capital return system.” GlobeNewswire
The company’s base business is still recruitment and flexible-employment services in China, not crypto. Baiya reported 2025 revenue of $16.5 million, up 28.6%, but also a $9.5 million net loss and $7.4 million in cash used by operations.
Cash is part of the story. In a Form 6-K, Baiya said it closed a sale of 13.5 million Class A shares to an institutional investor on April 29 at 31.2 cents each, raising $4.212 million.
The closest public-market context is not traditional HR software. It is the small group of companies using balance sheets to hold crypto assets. CoinGecko lists CEA Industries, Nano Labs and The Brooker Group among BNB treasury holders, with three tracked entities together holding 686,076 BNB worth about $447 million; Baiya’s $1 million position is much smaller.
But the trade can cut both ways. BNB can fall, the trading rules may not work as intended, and the possible buyback is conditional rather than guaranteed. Baiya also pointed investors to risks including liquidity, China operations, its variable-interest-entity structure, third-party loan receivables and internal-control remediation, so the token bet does not remove the bigger questions around the business.
For the week ahead, the stock is likely to trade less on revenue from recruitment and more on whether Baiya gives measurable updates on the BNB plan, as it said it would through social-media channels including X, Tiger Community and Futu. The first test is whether Friday’s volume holds when U.S. equity trading resumes Tuesday.
