New York, March 30, 2026, 12:03 EDT
Uber Technologies jumped about 1.4% midday Monday to $70.15, clawing back some ground but still sitting nearly 31% off its 52-week high of $101.99. Shares caught attention after the company struck a deal to acquire Blacklane, the German chauffeur outfit. A fresh price target cut from Wells Fargo underscored how divided analysts remain on Uber’s valuation.
The clock’s a factor here. On Sunday, a Motley Fool piece—picked up by AOL—pointed to a 125% gain for the stock over the last 36 months. That would have turned $10,000 from late March 2023 into $22,490. Meanwhile, a different take from 24/7 Wall St., which made the rounds on Yahoo Finance late last week, suggested the stock has room to top $100 in 2026.
Investors face a split view of Uber: either a mature, cash-generating ride and delivery giant, or a business still funneling money into high-end travel and self-driving ambitions. UBER currently holds an “Outperform” tag on Reuters’ stock analysis page, with coverage from 54 analysts as of March 26. Reuters
Uber and Blacklane are betting this deal will push Uber deeper into the premium, pre-arranged ride market. Uber kept the price under wraps, but according to PitchBook, Blacklane’s valuation hit $547.32 million following its October 2024 raise. The companies aim to seal the acquisition by the end of 2026, pending regulatory sign-off.
Chief Executive Dara Khosrowshahi, in Uber’s company statement, called premium travel “one of the most exciting growth areas” for the business. Blacklane’s founder and CEO Jens Wohltorf, for his part, called the deal a “significant milestone” as the Berlin-based company expands into new markets. Uber Investor Relations
The numbers backing that optimism aren’t thin. Uber reported 2025 revenue at $52.0 billion, gross bookings hitting $193.5 billion, and GAAP operating income almost doubling to $5.6 billion. Adjusted EBITDA hit $8.73 billion. Outgoing CFO Prashanth Mahendra-Rajah called it a “strong close to a record year” in his prepared fourth-quarter remarks. Uber Investor Relations
Growth didn’t let up as the year closed out. Monthly active users climbed 18% in the fourth quarter, reaching 202 million. Rides jumped 22%, landing at 3.75 billion for the period. Free cash flow, meanwhile, totaled $2.8 billion. Those numbers shed some light on why weekend commentary suggested the selloff might not tell the whole story.
Wells Fargo has pared back its target. Analyst Ken Gawrelski, according to a Monday 24/7 Wall St. post, dropped his price target on the stock to $95 from $100 but stuck with an Overweight call. Gawrelski contends the autonomous vehicle threat is really a “2027-and-beyond story,” not something that’s set to dent near-term earnings. 24/7 Wall St.
The competitive landscape is in flux for Uber. Back in February, Lyft flagged “persistent competitive pressure” from Uber to its investors. Uber, meanwhile, has been busy forging its own autonomous-vehicle connections—among them, a robotaxi partnership in Croatia involving Pony.ai and Verne, plus a commitment to pour as much as $1.25 billion into Rivian for autonomous R2 SUVs, slated for rollout starting in 2028. Reuters
The risks aren’t hard to spot. That March 27 note from 24/7 Wall St. flagged issues like stricter worker-classification, rising insurance reserves, and debt tied to self-driving infrastructure. Delays at Rivian or another spike in insurance expenses could also drag out any hopes of a return to the $100 level.
Back in February, Reuters flagged William Blair analyst Ralph Schackart’s call: he figured Uber’s core business and free cash flow would keep growing, robotaxi arguments notwithstanding. The immediate focus is clearer—Uber’s Q1 guidance midpoint points to 37% EPS growth from a year earlier. Whether that means $100 a share is realistic or just a goal should come into focus with the next earnings report, not another target price update.
