JioStar Elevates Purnima Kumar to EVP HR as Micro‑Dramas Reshape India’s OTT Landscape in 2025
JioStar promoted Purnima Kumar to Executive Vice President – Human Resources (Digital, Sports) and Total Rewards on December 23. Her expanded mandate covers people strategy for digital platforms and sports, as well as compensation and benefits. The move comes as India’s streaming sector sees rapid growth, consolidation, and new content formats like micro-dramas. JioStar’s platforms reach over 750 million viewers weekly.