Heineken’s 6,000 job cuts: brewer tightens costs, leans on AI as beer demand softens
Heineken plans to eliminate between 5,000 and 6,000 jobs worldwide over the next two years, ramping up a productivity push targeting €400 million to €500 million in annual gross savings. The Dutch brewer is projecting operating profit growth of 2% to 6% in 2026, following a 4.4% gain in 2025 when stripping out one-offs and acquisition-related amortisation. Last year, overall volume dropped 1.2%.
