Accenture’s Name Change Secret & AI Leap: How “Accent on the Future” Ignited 25 Years of Growth – and What’s Next for Its Stock
“Accent on the future”: The 2000 Rebrand Breakthrough In late 2000 Andersen Consulting, under pressure from a legal split with Arthur Andersen, raced to find a new brand. A worldwide naming contest – dubbed “brandstorming” – called on 65,000 employees to submit and vote on options emegypt.net economictimes.indiatimes.com. Landor Associates and Accenture partners sifted through some 550 candidates (51 legally cleared) and distilled them to 50 finalists emegypt.net. At an October 2000 meeting (partially recorded on video), the name Accenture won by a landslide emegypt.net. It was chosen for its modern, professional ring – a blend of AC (from Andersen