Snap Inc Faces Fresh Pressure as Activist Irenic Pushes AI Pivot, Cost Cuts and a Specs Rethink
Activist investor Irenic Capital disclosed a 2.5% stake in Snap and urged cost cuts, a Specs unit spinoff, and more AI investment. Snap shares rose after the campaign went public. The company beat Q4 revenue estimates but lost 3 million daily users and forecast weaker Q1 sales. Snap reported $1 billion in annualized direct revenue and completed a $500 million buyback in January.