Smartphone Wars 2025: Inside the Global Market Shake-Up, Trends, and Future Tech Disruptions
In 2024, global smartphone shipments reached 1.24 billion units, up 6.4% year over year, with revenues exceeding $500 billion. Premium smartphones (≥$600) accounted for about 25% of global unit sales in 2024, while ultra-premium (> $1,000) comprised around 40% of premium sales. In early 2025, Samsung and Apple together controlled about 40% of global smartphone shipments, with the top five vendors (Samsung, Apple, Xiaomi, OPPO, vivo) comprising roughly 70% of shipments. By 2025, India is projected to produce 20% of the world’s smartphones, up from about 9% in 2016, driven by the Production-Linked Incentive program. Transsion (Tecno, Itel, Infinix) shipped
