Sony hands Bravia TV control to TCL in 51-49 tie-up — what changes next
Sony will sell a 51% stake in its home entertainment division, including Bravia TVs, to China’s TCL, forming a joint venture. The agreement is non-binding and would not take effect until April 2027. Sony and TCL plan to keep the Sony and Bravia brands while using TCL’s display technology. TCL shares jumped over 16% in Hong Kong after the announcement; Sony’s stock fell 0.9% in Tokyo.
