June 30, 2026, 4:01 AM EDT. Huddled Group PLC said it raised £1.24 million in a discounted share placing to fund more stock and step up marketing. The cash goes to working capital as the e-commerce group chases positive operational cash flow. Executive chairman Martin Higginson and some shareholders took part at a 53% discount to the prevailing share price. Huddled, which sells surplus goods online under brands like Discount Dragon and Nutricircle, plans to add more products and ramp up TV, radio and digital ads. The firm is also looking at live shopping options on TikTok, WhatNot and eBay Live. Management said unit economics and customer service have picked up lately, and the group now has an 'Excellent' Trustpilot score based on over 35,000 reviews.
