Diageo plc Stock Outlook 2025: Is LON:DGE / NYSE:DEO a Buy After a 57% Slide?
Diageo, the owner of Johnnie Walker, Guinness, Smirnoff and Don Julio, has gone from market darling to problem child in the space of a few years. Profit warnings, Latin American destocking, tariff scares and a slowdown in spirits demand have taken a heavy toll on the share price. As of 8 December 2025, Diageo’s London-listed shares (LON:DGE) are trading around 1,670p, very close to their 52‑week low of roughly 1,664p and well below the high of 2,619.5p. Over the past year, the stock is down about 28%. Investing.com+2London South East+2 The New York–listed ADR (NYSE:DEO) closed on Friday at $88.46,