Why AppLovin stock plunged to start 2026 — and what APP investors are watching next
AppLovin shares fell 8.2% to $618.32 on Friday, marking a seventh straight loss and the worst performance in the S&P 500. The stock has dropped from a record $733.60 on Dec. 22. No new company news drove the decline, which traders attributed to profit-taking and portfolio rebalancing. The S&P 500 and Dow closed higher, while the Nasdaq slipped.