Krispy Kreme Stock (DNUT): Pokémon Buzz Meets a 66% Interest-Cost Test
Krispy Kreme drew a fresh burst of U.S. search interest on Thursday after unveiling six Pokémon-themed doughnuts. U.S. cash trading was open. The campaign arrives when the chain needs low-cost traffic more than novelty alone. Its shares closed Wednesday at $3.30, up 6.8%, according to Google Finance.
