December 19, 2025 — Freshpet, Inc. is back in the spotlight Friday as the stock trades lower even after Bank of America lifted its price target. The mixed message—higher target, unchanged “neutral” stance, and a down tape—captures the weird tension around Freshpet right now: the company is still a leader in the fast-growing “fresh” pet food niche, but investors and analysts are debating how durable demand will be in a tougher consumer environment.