NEW YORK, December 30, 2025, 1:59 PM ET — Regular session
- Freshpet shares fell 3.5% to $60.84 in afternoon trading, sharply underperforming a flat broader market.
- Investors are bracing for Federal Reserve meeting minutes due at 2 p.m. ET, with year-end volumes still thin.
- Traders are watching the next earnings update for demand and margin signals.
Freshpet, Inc. shares were down 3.5% at $60.84 by 1:59 p.m. ET on Tuesday, extending a choppy stretch for the pet food maker’s stock.
The slide stood out against an otherwise muted session, a reminder that thinner year-end liquidity can exaggerate moves in single names.
The stock’s drop also comes hours before the Federal Reserve releases minutes from its December policy meeting at 2 p.m. ET — a closely watched readout that can shift rate expectations and, by extension, valuations for stocks priced on future growth.
U.S. stocks traded in a tight range, with gains in communication services offset by weakness in tech and financials, Reuters reported. “It’s just a healthy rebalancing of allocations more so than an emotionally driven sell-off,” Mark Hackett, chief market strategist at Nationwide, said. https://www.reuters.com/business/us-stock-…
Freshpet makes fresh, refrigerated pet food sold through company-owned branded refrigerators placed in retail stores, including grocery and mass merchants.
The consumer staples sector was little changed, with the Consumer Staples Select Sector SPDR Fund down about 0.1%. Shares of General Mills and J.M. Smucker — both owners of major pet food brands — were each down less than 1% in afternoon trading.
Freshpet traded between $62.79 and $60.84 on the day, hitting the session low as the selloff accelerated, market data showed.
Freshpet has not posted a new SEC filing since a December 12 Form 8-K, according to the filing on the SEC’s EDGAR system.
With no fresh company-specific disclosures on Tuesday, traders largely treated the name as part of the day’s broader positioning and rates-driven tape.
The next big checkpoint is the company’s next earnings report, which MarketBeat estimates for February 19, 2026, though the company has not confirmed the date.
Investors will be looking for signals on demand trends, retail distribution growth, and profit margins, as well as any update on spending levels and cash generation.
