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NASDAQ:MNTN 2 July 2025 - 12 February 2026

Major AdTech Developments – June & July 2025

Major AdTech Developments – June & July 2025

GroupM cut its 2025 global ad revenue growth forecast to 6%, projecting $1.08 trillion in total ad revenue. Magna estimates 2025 global ad revenues at $979 billion, up 4.9% from 2024, with retail media and search rising to offset legacy media declines. DoorDash acquired Symbiosys for $175 million to boost retail media ads. Amazon DSP will become the exclusive programmatic buyer for Roku’s CTV inventory in Q3 2025.
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